Everyone is experimenting with AI. Very few are seeing results that scale. In this candid discussion, leaders from retail and e-commerce share what they've learned about culture, trust, strategy, and why getting AI to work inside a real organisation is often more complicated and more human than expected.

What does “great” look like in an AI-native retail world? Drawing on experience across brands including Sephora, Ted Baker, and French Connection, Jennifer Roebuck Stephens shares a grounded perspective on where AI is already creating value in retail, what continues to hold businesses back, and how the industry is beginning to reorganise around a new operating reality.

Fabian Hedin shares the story behind Lovable, one of Europe’s fastest-growing AI companies, and explores what AI-native product creation could mean for the future of retail, commerce and digital experiences.