Vitaminstore is a health specialist chain operating out of the Netherlands, in over 34 stores and online. They carry a wide range of health products from healthy nutritional supplements, sports nutrition and natural cosmetics.
“As omni-channel retailer we are always looking for the best way to get the best possible understanding of what our customers truly want. The customer is, and has always been at the heart of our organization. But although every colleague at Vitaminstore aims to put the customer first in all their decisions, we had to conclude we did not always know what they wanted. At least not for sure. We simply did not have the full picture.” Says Loek Bosman, Omni-Channel Strategist & Consultant at Vitaminstore.
“We knew this needed to change in order for us to keep serving our customer with relevant, up-to-date and cross-channel information and offers.”
“This insight kickstarted a series of upgrades to our systems; We had to bring our advanced POS in-sync with our online CMS and backoffice solutions. We revisited our customer definition and spent hundreds of hours ensuring our data is clean, in-sync and usable. These efforts prepared us for the next step: making our data visible and, most importantly: actionable.”