Dutch fashion retailer creates a better omni channel experience

“The implementation was quick and easy, especially considering we have different brands, each with their own interface, email templates, modules and requirements.”

As a start The Sting have started using Voyado to segment and create personal email communication. Each brand has their own look and feel and their own automations based on brand specific requirements. Email flows are set up for new member signups, transactional and service communication and of course for commercial campaigns.

“The process for creating emails is so much easier now. With Voyado’s easy to use drag and drop modules, we can quickly set up or adapt our communication whenever we want. Most convenient is that everything is managed in one place, under the same hood!”

The customer profiles are also something which Bart and the team very much appreciate. “Having a 360 view of our customers improves relevance which results in an improved relationship with our customer.”

The results

“Just a few months in, we see a definite improvement already! We track all our KPIs in Voyado and see an increase in all the numbers.”

Bart thinks this is partly due to Voyado’s ease of use, how straight forward it is to work with and the possibilities to optimise in the life cycle flows for the customer. “The subscriber base is growing steadily and we notice a stronger commitment with our newsletter subscribers.”

Bart sees a bright future for the brands with Voyado as their partner. The sky’s the limit for what they can accomplish in the near future…