The need for personalized communication
When it was time to work in a more personal way with their customers, Bubbleroom’s team knew they needed to implement a new CDXP platform.
Before switching to Voyado, they were using a complex American CRM that took too much time and resources to be able to do anything quickly and efficiently. The choice landed on Voyado because of its user-friendliness, anyone in their organization could go in and learn it in a matter of hours.
“There is so much we can do now in one, easy-to-use platform. Our marketing is very focused on marketing automation” Emma Kvist Magnusson at Bubbleroom says. “We send communication based on how much customers engage with us and have a strong focus on personalization.“
“Thanks to Voyado we can segment our customer data and send out personalized offers. For example, we send out recommended graduation dresses to young women who we know are in the right age group. These personalized emails and SMS have converted really well for us.”