When it was time to work in a more personal way with their customers, Bubbleroom’s team knew they needed to implement a new CDXP platform.
Before switching to Voyado, they were using a complex American CRM that took too much time and resources to be able to do anything quickly and efficiently. The choice landed on Voyado because of its user-friendliness, anyone in their organization could go in and learn it in a matter of hours.
“There is so much we can do now in one, easy-to-use platform. Our marketing is very focused on marketing automation” Emma Kvist Magnusson at Bubbleroom says. “We send communication based on how much customers engage with us and have a strong focus on personalization.“
“Thanks to Voyado we can segment our customer data and send out personalized offers. For example, we send out recommended graduation dresses to young women who we know are in the right age group. These personalized emails and SMS have converted really well for us.”
There is so much we can do now in one, easy-to-use platform. [...] We send communication based on how much customers engage with us and have a strong focus on personalization.
To scale up customer retention efforts in Voyado, Bubbleroom involved Senior CRM Consultant, Miona Matar from Beyond Retail. With Voyado’s insights, she has mapped the customer journey and developed a multichannel strategy.
When building loyalty, it’s important to know customer’s reachability and preference of communication. Some customers have only consented to be contacted by email and some SMS, or they may have much higher open rates in one channel. Segmenting based on reachability is a great way to connect with as many customers as possible. “It’s so easy to segment in Voyado. Small efforts like these generate great results in a short amount of time.” says Miona.
“With the help of the Voyado platform we know exactly who Bubbleroom’s customers are and where they’re in their customer journey, and this enables us to tailor our communication in an efficient way. We’ve seen great results due to this and I look forward to working in an even more personal and automated way in the near future”.
During the last year, Bubbleroom has seen substantial growth within their email marketing performance and improved customer retention metrics.
With the help of the Voyado platform we know exactly who Bubbleroom’s customers are and where they’re in their customer journey.
Home decor and kitchenware giant Cervera shares their CRM journey, from unorganized data and slow processes to increased sales and email engagement. Hear Marketing Director Erika Dalle and Head of Development Andrew Golrang tell us about their incredible results!
Before Voyado, Happy Angler struggled a bit when it came to communicating efficiently in a personal and relevant way. They needed an efficient platform that could handle what they were aiming to give their customers.
When it was time to work in a more personal way with their customers, Bubbleroom’s team knew they needed to implement a new CDXP platform. The choice landed on Voyado because of its user-friendliness, anyone in their organization could go in and learn it in a matter of hours.
Before Voyado, Soft Goat had a complex CRM system where even the simplest tasks were very time consuming. “[…]We knew we needed a new platform that could serve all our marketing needs while also being user friendly.”
“Everything is easier now! We can be super flexible and come up with ideas in the morning and act on them the same day. That would’ve taken several days before.”
“With the growth of Didriksons e-commerce, one thing we knew, was that we needed to communicate with our customers in a personal way. If we didn’t, we would risk losing them”…
“Voyados’ user-friendliness was really appealing, as anyone in our organization could go in and use it. The structure of Voyado has been really well thought out and planned, with the user in mind. You can quickly connect marketing automation with emails and follow up and act on results”
Cykloteket is one of the largest retail chains in Sweden for cyclist. When it was time to choose a new CRM system to optimize their marketing, Voyado stood out after an extensive review of the major platforms out there.
Watch this video to hear all about Kjell&Co’s journey with Voyado and how they adapted to the Corona virus pandemic by acting quickly. Using marketing automation helped them save both time and resources in a crucial time for any retailer.
