More to love

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Voyado acquires Apptus –
because two are better than one

We are evolving into something new, something even bigger. Voyado is acquiring Apptus to become the no.1 solution for personalized and relevant customer experiences – across all channels. This acquisition creates an opportunity for e-commerce players and retailers around the world to give their customers more.

More to give – more to love.

Customer Insights


Customer data and segmenting
Marketing automation
Omni-channel campaigns
AI predictions
Insight & reports

Product Discovery


Product data and customer intent
Site search
Site navigation
Product recommendations
Content / Ads
E-mail recommendations

Customer Experience Platform


Voyado and Apptus platforms combined delivers a multifaceted on and offline customer experience.

Empowering brands to be relevant in real-time

In life cycle management, there are three things you need to focus on to succeed and relevance is crucial in all three.

  • Acquisition – to get the customers to your site or store
  • Conversion – to get customers to make a purchase
  • Retention – to make customers come back

Voyado has owned the space of acquisition and retention but has been missing the final piece of the puzzle – online conversion. By joining forces with Apptus, who are leaders in product intent and online conversion, we can finally close the loop. And give you the power to be relevant in real-time.

See conversion rates skyrocket

Personalization and relevance are key factors for businesses to create lasting relationships. It shows the customer that you care and want to give them the best experience possible. With Voyado x Apptus you can do just that. By giving each customer a relevant and unique experience, conversion rates will skyrocket.

Voyado x Apptus gives you simple tools to be personal and relevant for real – and turn your e-commerce site into a sales machine. Creating loyalty and brand love has always been central to Voyado’s mission, and with this acquisition, that mission just became a lot easier.

Customers will come back again, and again

The more you know about your customers, the more relevant you can be. Voyado has the customer insights and the automation engine, while Apptus is the number one tool for product intent and online conversion.

The combination of these two platforms will give you the complete toolset you need to create the kind of relevant experiences that will make your customers come back again, and again. And then again.




Double the magic

Voyado provides actionable customer insights and tools for razor-sharp and personalized customer communications. Through integrated AI, Voyado is the ultimate customer retention platform – already helping e-commerce players and retailers reach over 100 million end consumers.

This is Voyado

Apptus is a powerful solution for on-site conversion and product intent. It allows retailers to seamlessly populate their site with relevant content and individual recommendations. Increase traffic, engagement, and conversion by staying relevant with every single one of your customers.

This is Apptus


“Customers today are active in many channels and devices at the same time – and it’s crucial that they get a relevant and consistent experience all the time. Voyado and Apptus help us do just that! We can combine historical data with real-time data and create even better and more advanced customer experiences in all channels.

– Bank Bergström, CEO at Nordic Nest

“When two best of breed products like Voyado and Apptus join forces – only good things can happen. The two complete each other perfectly and since we have been using them both for some time now – we are very excited to see what the future will bring!”

– Fredrik Hällkvist, Head of Omnichannel at Kjell & Co

Discover how you can improve your growth

Soon, you’ll also be able to integrate Apptus with Voyado’s platform to personalize your communication. We’re eager to fill you in!

Discover how you can boost your business!

The Voyado customer experience cloud includes all the features you need to create personalized one-to-one communication with your end-customers.

  • Easy to use
  • Data insights from your customers behaviour
  • AI-powered features to grow your business
  • Create customer journeys with marketing automation

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