Retail Radar 2025 is live - download reports now!
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Valuable insights to help you shape your retail strategies, focusing on distribution, enhancing customer communication, and improving return policies.
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“This year’s data challenges the common perception that e-commerce is the future of retail. Instead, we’re seeing a clear return to stores.”

Felix Kruth
CPO, Voyado

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Nordic insights

We’ve analyzed 440 million transactions across Sweden, Norway, and Denmark to determine how, where, and on what shoppers spend their money. Learn more about the total revenue for in-store vs. e-commerce, consumer profiles, how returns are split per industry and channel, and how much customer communication impacts revenue.

UK

UK insights

This report provides insight into how British consumers prioritize their purchases, how they are influenced by economic factors, which loyalty schemes they prefer, and the reasons behind the most beloved loyalty programs.

Voyado trend spotting webinar 2025

Webinar: Trend spotting

Do you want to learn from Nordic shoppers? If so, this webinar is for you. Join Felix Kruth, CPO at Voyado, and Lisa Åström, Product Marketing Manager, as they discuss Gen Z’s unpredictable shopping behavior, return policies, and the increase in in-store sales.

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Physical shopping on the rise—biggest increase among Gen Z

The latest edition of Retail Radar 2025 launches today, based on 440 million transactions across Sweden, Norway, and Denmark, and reveals a significant shift in consumer behavior. While the pandemic accelerated e-commerce growth, in-store shopping has made a strong resurgence, with total retail revenue increasing by 7.4% 2024.

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Every month, we’re breaking down the latest trends and numbers so you can make the best decisions to grow your retail sales.

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