Around 75% of people leave products in their cart without finishing the purchase. Here’s everything you need to know to craft emails that’ll bring those abandoned carts back to life and keep your customers coming back for more.
Let’s face it: Cart abandonment is one of the biggest challenges in e-commerce. The struggle is real — you’ve got customers browsing your site, adding items to their carts, and then… they vanish. But don’t worry, you’re not alone, and you don’t have to just accept that lost revenue. With the right abandoned cart emails, you can recover a significant chunk of those sales!
With a marketing platform for omni retailers, it’s easier than ever to set up a shopping cart abandonment automation that works like a charm. Statistics show these email reminders usually have a 50% open rate, and at least 10% of customers will return to complete the purchase. Who wouldn’t want those numbers?
Here’s everything you need to know to craft emails that’ll bring those abandoned carts back to life and keep your customers coming back for more.
Anton Rydje, CRM Manager at Panduro
To make your abandoned cart emails effective, you need to include a few key elements that will turn your abandoned carts into completed sales. Let’s break it down:
First things first: remind your customers of what they almost bought. It might seem obvious, but displaying the products they left behind and offering a link to return to their cart can work wonders. Keep it simple—people leave carts for different reasons, like complex checkout processes or distractions, so make it easy for them to return.
Pro Tip: Tempt them with the abandoned cart items AND related products they might love to keep the shopping experience flowing!
You’ve got just a few seconds to grab their attention, so make your email copy snappy, clear, and compelling! Your subject line should spark curiosity and urgency. For example, “Your cart’s still waiting for you! 🛍️ Don’t miss out!” Adding urgency is key to pushing them to complete their purchase.
Pro Tip: Use an A/B test to see which subject lines get the best open rates. Play with words like “exclusive,” “don’t wait,” or even a simple “Hurry!”
Your call-to-action (CTA) button is what drives action. It should be visible, clear, and compelling. A button like “Go back to cart” or “Shop now” works well, but don’t be afraid to get creative! Try something fun and personalized to really grab attention.
Pro Tip: Test different CTA texts! Maybe something like “Claim your items!” or “Complete your order” might work better for your audience. It’s all about what resonates!
Timing, incentives, and social proof are the key ingredients to supercharge your abandoned cart emails. Here’s how to nail it:
Don’t hit your customers with an email right away; give it a few hours. One to five hours is the sweet spot for sending your first reminder. Wait too long, and you risk losing their interest altogether. But don’t worry—there’s no need to bombard them. A series of one or two follow-up emails will keep them engaged without being too pushy.
Sometimes, cart abandonment is due to price sensitivity. To sweeten the deal and bring customers back to the checkout page, offer a discount, free shipping, or a special deal.
Pro Tip: Discounts are gold! Just don’t overdo it. A one-time discount in exchange for completing their order can be incredibly effective.
Social proof is your friend! Include product reviews or testimonials to build trust and encourage customers to complete their purchases. People love knowing that others have had a positive experience with your products.
Pro Tip: Add a star rating or quote a glowing review directly in the email. Seeing others rave about the product can give your customer the extra nudge they need.
With Voyado, you can set up abandoned cart automation by streamlining the entire process and focusing on what matters most—revenue. But before diving in, let’s ensure you have everything set up to succeed.
You’ll need to install a tracking script on your website to capture valuable data about your customers’ behavior, such as when they abandon their carts. This will ensure you can trigger emails and remind them about their forgotten items.
Your emails need product data to display items that were left behind. Theproduct feed automatically pulls all the necessary product information into your emails, making your reminders dynamic and personalized. It’s an easy way to ensure accuracy and streamline your workflow.
Designing a beautiful and compelling email module doesn’t have to be a headache. With Voyado, you can easily create aesthetically pleasing, on-brand emails designed to convert.
Pro Tip: Get creative with your email design, but always ensure it’s mobile-friendly. Many shoppers will view your emails on their phones, so make sure they look good on any screen!
Now that you know what makes an abandoned cart email work, it’s time to implement your strategy. With the Voyado automation features, you can set up your abandoned cart reminders and fine-tune your process to ensure your messaging resonates.
Once your tracking script, product feed, and email modules are in place, it’s time to start building your automation. Customize your message, set the timing, and create a series of follow-ups to ensure maximum conversion.
Pro Tip: Use labels to track abandoned carts and segment your audience for a more personalized experience. This will help you avoid spam and optimize your messaging.
Test different timing, discounts, CTA buttons, and subject lines to see what works best for your audience. Voyado makes it easy to run A/B tests and track results.
Pro Tip: Use randomized splits to test different variations of your emails and find the version that drives the most conversions. Read more about building a successful workflow here.
Monitor the performance of your abandoned cart automation. Track open rates, click-through rates, and conversions to measure success. Adjust your strategies as needed to maximize your ROI.
By leveraging an abandoned cart email automation, you can recover lost revenue, increase conversions, and keep your customers happy. Whether you’re offering a discount, using social proof, or testing new strategies, these emails are essential to your e-commerce success.
So what are you waiting for? Start recovering those abandoned carts today and watch your sales soar! Curious to see how the our marketing platform works. Have a look at this product tour.
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