How do you create the best campaigns to increase sales in retail? It’s a big question you ask yourself as a retailer. In this post we’ll give you all the information you need – in order to set up the foundation of a successful retail campaign. Intrigued? Keep reading!
Let’s just clarify what a retail campaign is – because it can be tricky! A campaign is a phrase used to describe some kind of activity with specific goals – for example, to increase retail sales – that run for a set amount of time. It can, and should, be communicated in multiple channels like social media, emails, and texts.
Read more: How to work with campaign management in retail
By analyzing relevant data, you’ll get information about your customers’ interests, behaviors, and what they like. This works as the foundation when creating a campaign. But remember – customers are not just data in a system, they’re humans as well! So make sure to evoke emotion in your communication. Talk to the customers in a human way to create a personal connection.
To create a buzz campaign – you have to stand out. When you have an idea, research to see if anyone has done something similar before. Because you don’t want to be a copycat. The uniqueness of your campaign is also what can determine if the content gets shared by people. They don’t share stuff they have seen before.
This might be the best advice we will give you. Put yourself in the shoes of your targeted customer. Do you like the campaign? Do you understand it, and would you share it? Look at things like the copy, pictures, colors, feeling of it – the whole shebang! Do you love it? You have a winner.
The more channels, the broader reach. But it’s crucial that the message is tailored to the specific channels you are using because your customers are using different channels for different purposes. Plus, you need to make sure the customers you are targeting, actually use the channels you have chosen!
Did you reach your goal? If not – evaluate what you could have done differently. If you did – yay! Analyze the results nitty-gritty style, and use the goodies to make the next campaign even better. To be able to do this effectively, you need a platform that gives you all the data you need to follow up on all the metrics – in one place.
To leave you feeling a little bit more inspired, here’s an example of a retail campaign that created an online buzz:
We hope this post gave you new insights on how to create your next online-buzzing campaign!
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
