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Customer loyalty management

Customer loyalty management in retail and e-commerce

Why does managing and measuring customer loyalty matter? Well, simply because it can:


  • Increase customer retention
  • Improve customer experience
  • Grow your business

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How to work with customer loyalty management

Loyalty management means the strategies, tools, and different tactics your business needs to acquire, retain and engage your customers! And with a customer loyalty platform, you can easily find new customers, set up strategies to maintain high engagement, and create campaigns to boost loyalty. But – always make sure that the strategy you choose fits your business and focuses on what your customers want.

Some loyalty features in Voyado:
  • Reward calculation & allocation
  • Membership levels
  • Segmentation & classification
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How to acquire new members to your loyalty program

There are many ways to attract new members to your program. If you have physical stores, the staff plays a major role in recruiting new members. Set up competitions between stores, and make sure your staff members memorize the program’s benefits. If you’re an online player, you can work with website pop-ups that explain the benefits and allow easy sign-up!

Find new customers on social media

With Facebook Custom Audiences, you can target your communication on Instagram and Facebook. You can also create “lookalike audiences” and reach out to people that most likely will become your customers. This is an awesome way to target ads to people that are similar to your best customers!

What should a retail loyalty program hold?

Now, that’s a common question – without an answer that fits all! The most important thing though is to create or improve your loyalty program based on your customers’ interests and needs. Don’t assume your customers will buy more only by getting discounts – they might buy from you regardless!

Some brands have created loyalty programs where cash rewards don’t exist at all. They focus on other great benefits like:

  • Free returns
  • Digital receipts
  • X amount of free repairs of products
  • Sustainability
  • Early access to new drops
  • Gifts
  • Community access
  • Design possibilities
Use NPS scores to improve the customer experience

The NPS score is a great way to measure how a customer feels about your brand. In Voyado, you can easily drag and drop a module with the NPS score into your emails. The receiver can choose a number between 1 and 10, saying how likely they are to recommend your products to friends and family.

Define and create custom rewards

Use rewards to drive long-term engagement. Your customer can earn reward points based on different criteria in Voyado:

  • Based on purchase amounts calculated on receipts
  • Assigned through an achievement like “write a review and get 100 reward points”
  • Manually added rewards, for example, if your customer support agent wants to hand out a compensation

Curious about customer loyalty management?

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Frequently asked questions

How can I manage loyalty through Voyado?

– The entire platform is built and designed for you to be able to manage loyalty. You can work with detailed segmentation to create personal communication through email and sms – either manually or in marketing automation flows. Create gamification campaigns and work with membership levels in your loyalty program just to mention a few things.

Why is loyalty management important?

– Because loyal customers will make you money! The oldie but goodie “80 percent of your business comes from 20 percent of your customers” is still true. So you see, that’s why you need to take care of these valuable customers!

What is customer loyalty management?  

– Loyalty management includes the strategies, tools, and different tactics your business needs in order to acquire, retain and engage your customers. Loyalty management allows your brand to find the right customers, then take care of them in the right manner – through benefits, experiences, events, and rewards, etcetera, to build long-lasting relationships.

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