Martinex has been a Finnish success story since being established in 1986. The company has become one of the most versatile e-commerce retailers in Finland and a manufacturer with export to over 50 countries. Martinex houses several brands such as Peliko and Ma-ia Family, and a wide range of beloved licensed brands, there among Moomin by Martinex, Pippi Longstocking and Mauri Kunnas.
The iconic Finnish lifestyle design brand Aarikka, known for round shapes, crisp Scandinavian style and wood, became part of the Martinex family in 2017. Aarikka products are sold online globally, and the brand also maintains a presence with two physical stores located in Finland.
As the Martinex group continues to grow and expand the retail operations of both Martinex and Aarikka, the company needed a CXP to streamline efforts across its teams and multiple brands. With continued emphasis on omnichannel presence and a desire to develop customer loyalty initiatives, Voyado stood out as the ideal choice.
“We were impressed by how intuitive and easy Voyado is to use. Our team has used different systems to manage CRM, which requires a lot of work. We saw a great need for a solution that brings synergy benefits and allows us to manage several brands in an efficient way.” – says Linda Pausio, Marketing & E-Commerce Director at Martinex Group.
Niko Kivikkola, Sales Manager at Voyado, continues: “We are excited to welcome Martinex, Aarikka and Ma-ia Family to Voyado. Looking forward to see these strong Finnish brands starting to get results from their new ways of understanding and personalizing”.