The brand was founded in Copenhagen in 2003, focuses on the modern woman, and has sales in 42 countries. When they went on the market to find a system that could provide them with speed and flexibility, Voyado was the best choice.
Their Commercial Director, Elin Ekwall, gives us her reasons for choosing Voyado:
“We went out looking for a system to support our customer loyalty strategy. We did our due diligence and looked at many different CRM and marketing automation options. The reason we ended up with Voyado was much due to their retail experience and simplicity of both implementing it but more importantly the simplicity for our marketing team to actually use it. We wanted a system where we can discuss our customer strategy in the morning and be able to execute it in the afternoon without any obstacles. Voyado gives us that speed and flexibility.”
Thank you, Elin! We are so excited to work with By Malene Birger A/S and look forward to what the future brings!