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Voyado and commercetools join forces to deliver radically smarter merchandising

Voyado, the leader in online merchandising and AI-powered ecommerce optimisation software today announced a strategic partnership with commercetools.


Voyado, the leader in online merchandising and AI-powered e-commerce optimization software, today announced a strategic partnership with commercetools, to integrate Elevate – a single, unified solution for modern online merchandising across search, navigation, recommendations, and email recommendations, to enhance the commercetools platform offering.

Voyado has helped retailers to increase online sales performance for more than 15 years. Elevate was purposely built to boost e-commerce. Its patented, behavioral-driven algorithms, utilizing both individual and group data, enable retailers to guide, support, and inspire customers throughout the entire shopping journey, ultimately recommending the most relevant products across all touchpoints. Elevate is highly automated, which means that merchandising teams can reduce repetitive, manual, and time-consuming tasks and free up time for creative and strategic merchandising work.

Tremendous opportunities

“We are delighted about this newly formed partnership as we see a great fit between our respective companies and technologies. We firmly believe there will be tremendous opportunities and benefits for our current and future customers from this alliance”, said Michael Mokhberi, former CEO of Apputs (now Voyado Elevate).

Big data and AI

Voyado Elevate draws on big data and AI to constantly tune strategies for exposing products aligned to wider conversions, revenue, and profit goals. The solution transforms previously reactive and rule-based merchandising into automated, predictive merchandising that works with even the biggest product ranges to present the right products in the right context at the right time.

“With Voyado as a partner, we can extend our market reach. The team behind Voyado Elevate has taken automated online merchandising to the next level, and we are excited to have them as part of our partner community”, said Ivo Bronsveld, Head of Integrations at commercetools.

Voyado’s solution will be available through the commercetools Marketplace for integrations and extensions.

About Voyado

Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences.

Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world.

Voyado makes brands easy to love.