The Black Friday report 2020

November is a huge month for retailers since the majority joins Black Friday. In recent years, it’s gone from just being Black Friday to retailers offering discounts all of black week. Some retailers and brands are taking it even further and offer discounts the entire month.

Whichever way you do it, one thing is for sure – the phenomenon Black Friday continues to grow bigger. And it’s safe to say that November is now equally as important for retailers as December.

But what are the results from 2020 in total and where do you stand in comparison? We know you are wondering, so we worked fast! We analyzed the behavior of 2 181 997 end-consumers in Voyado – and here are the results.

Black Friday report
benchmark your numbers here.

About Voyado

Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences.

Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world.

Voyado makes brands easy to love.