Lindex is one of Europe’s leading fashion companies with approximately 460 stores in 18 markets and online sales worldwide. Now they are buying Voyado to strengthen the customer experience.
– We are very proud to have the opportunity to support Lindex with the goal of simplifying its customer loyalty processes. Collaborating with one of Sweden’s most famous fashion retailers is exciting and it is perfect for both parties. We look forward to following the improvements that will come out of this, says Mattias Eriksson, VP of Strategic Accounts at Voyado.
Scalable solution for working in a personalized way across all markets
When operating in as many markets as Lindex, it is important to be able to work in a scalable and more efficient way with market communication. Partly to be able to create personalized experiences for the customer, but also to be able to reward customers’ loyalty in a smooth and flexible way. Lindex needed a platform that provides a 360 view of the customer, which means great opportunities to be able to automate but, above all, scale up personalization of the communication. Therese Blom, Sales Channels Operations Manager at Lindex, explains:
– Voyado is based on -and is- a fully developed solution for retail. It felt like the optimal choice to run a successful loyalty program with for example automation and various AI algorithms directly available to be easily used for different types of unique customer experiences. Voyado allows us to work in a smoother and more centralized way.
Wants to reward customers in an effective way
Customers today expect seamless experiences and relevant communication. With Voyado, Lindex hopes to simplify and create even more unique customer experiences. That they can do everything in one and the same platform was a great advantage.
– Now we avoid different solutions that must be synchronized with each other and this has simplified our internal work with customer development. Several people can easily go in and set up marketing automation feeds and do tests, which optimizes the customer journey. Now we look forward to reaching and rewarding customers in an even more successful way in the future, Therese concludes.