Voyado has launched a new app for quick and easy integration with the commerce platform Shopify – aiming to help Shopify’s merchants improve the customer experience across all channels and ultimately increase customer retention.
Retailers will now have access to a listed marketplace app that will allow them to connect their Shopify store with Voyado’s multichannel marketing platform. The easy-to-install app serves insights and campaign tools that will allow the creation of standout customer experiences across all sales and marketing channels.
“The integration will provide even more opportunities for Shopify’s merchants to engage their communities, and deliver increased customer retention rates through the delivery of highly sophisticated loyalty schemes”, said Jesper Larsen, Partner Director at Voyado.
The two systems connect seamlessly and sync behavioural data from Shopify into Voyado. The whole point is to have access to all insights in one place, to provide a 360 view of the consumer. Merchants can then orchestrate experiences based on the data sourced from all channels, in-store and online.
Retailers can trigger transactional communication through Voyado, follow up with relevant and personalized marketing automation programs, build membership clubs and assign personal and targeted discounts. For consumers this translates into a fun shopping experience with fast access to relevant offerings that are easy to redeem at checkout.
Key benefits for Shopify merchants
- Increase customer loyalty with rewards and membership levels.
- Trigger perfectly timed engaging communication using marketing automation.
- Increase conversion through seamless experiences across channels.
- Follow up performance with rich pre-built reports—completely tailored for retail and vital to helping merchants understand customer behavior.
“We’ve focused on making this integration as seamless as possible and ensuring it delivers across all channels and is as effective as possible for all users,” concluded Jesper.