Royal Design Group is a Nordic e-commerce player within design, furniture, and home furnishings. They are active in 13 different geographical markets with the brands RoyalDesign.se and Rum21.
Here’s Martin Magnusson, CMO at Royal Design Group, on why they chose Voyado:
We have replaced our entire system map in recent years, and now we are connecting it – with the customer in the center. We get a strong core with Voyado, and can finally start working more segmented and directed with better timing. We like the simplicity of the platform and that we get smart tools which help us act faster on our insights and ideas. I also have a hope that we will save many production hours thanks to a flexible editor and simple templates, as well as a good layout for locating content for our 18 sites. Voyado will also be the starting point for “My pages” and upcoming loyalty programs for both RoyalDesign and Rum21.
We look forward to making all your expectations come to life!