The Finnish female fashion brand is known for their high-quality and sustainable products that are designed in Finland and produced in the EU. Papu products are today sold to 27 countries through their online store and at more than 100 retailers. The fashion brand has chosen Voyado to take their next step in boosting loyalty and discovering new ways to reward their customers.
“We are extremely excited to start cooperation with Voyado as they combine CRM with newsletters, SMS and customer loyalty. We haven’t had a loyalty program before – so this is also an important step for our customer experience. For us, Voyado also means that we can easily handle CRM, loyalty programme and direct marketing within one application. Automation and ease are important in today’s hectic marketing world, where we really want to concentrate on our loyal customers and customer service”, says Anu Vauhkonen, CEO at Papu Design.
“We are very much looking forward to supporting Papu Design’s journey towards the next level in exceptional customer experiences across channels. Papu is a unique, loved and sustainable womenswear brand from Finland that can really benefit from adding some extra personalisation and loyalty models for their already loyal customers”, says Niko Kivikkola, Sales Manager at Voyado.