Finnish fashion brand Papu Design joins Voyado

We are excited to welcome Papu Design to our growing family of strong retail brands in Finland.

Voyado welcomes Papu Design as a new customer in Finland

The Finnish female fashion brand is known for their high-quality and sustainable products that are designed in Finland and produced in the EU. Papu products are today sold to 27 countries through their online store and at more than 100 retailers. The fashion brand has chosen Voyado to take their next step in boosting loyalty and discovering new ways to reward their customers.

“We are extremely excited to start cooperation with Voyado as they combine CRM with newsletters, SMS and customer loyalty. We haven’t had a loyalty program before – so this is also an important step for our customer experience. For us, Voyado also means that we can easily handle CRM, loyalty programme and direct marketing within one application. Automation and ease are important in today’s hectic marketing world, where we really want to concentrate on our loyal customers and customer service”, says Anu Vauhkonen, CEO at Papu Design.

“We are very much looking forward to supporting Papu Design’s journey towards the next level in exceptional customer experiences across channels. Papu is a unique, loved and sustainable womenswear brand from Finland that can really benefit from adding some extra personalisation and loyalty models for their already loyal customers”, says Niko Kivikkola, Sales Manager at Voyado.

For more information, please contact:
Sara Backsell, Voyado PR & Communications Manager, at or +46(0)76-288 56 15.

About Voyado

Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences.

Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world.

Voyado makes brands easy to love.