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Carl Hansen & Søn invests in Voyado to accelerate D2C growth

Carl Hansen & Søn has significantly expanded its international presence with the launch of direct sales in new markets – both online and through a growing number of flagship stores and showrooms. The company is now placing its trust in the Swedish Customer Experience Platform (CXP), Voyado, to continue its growth.

Carl Hansen & Søn is a family-owned furniture company, representing more than 100 years of Danish design history. With the goal to gather the most iconic furniture designs under one roof, the company manufactures pieces by renowned masters such as Hans J. Wegner, Arne Jacobsen, Børge Mogensen, Ole Wanscher, Kaare Klint, Poul Kjærholm, Bodil Kjær, and Tadao Ando.

As Carl Hansen & Søn takes the next step on the journey to expand and further accelerate its D2C operations, a solution to enable data-driven insights and personalization at scale was needed. Previously, Carl Hansen & Søn worked with a traditional email service provider and therefore lacked the possibility of a unified communication strategy that takes advantage of all customer data, marketing automation, and machine learning.

The main reason Carl Hansen & Søn went for Voyado? It will enable a combination of data-driven insights and machine learning predictions to provide personalized communication and recommendations. Another important factor was the UI and UX of Voyado’s CXP, which aims to increase time to market and automate tasks that used to be very time-consuming – freeing up valuable time for the agile marketing team.

“We are really proud and excited to be part of Carl Hansen & Søn’s continued international growth. We look forward to supporting their ambitions to accelerate data-driven personalization as they scale their D2C operations across new and existing markets. This is also an important validation for Voyado’s investments in the Danish market and our strategy to support innovative brands to provide best-in-class customer experiences,” says Mo Younis, Danish Sales Manager at Voyado.

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