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Baum und Pferdgarten chooses Voyado’s powerful CXP

Together with Voyado, Baum und Pferdgarten aims to build world-class customer journeys by unifying all their customer data in one platform – and creating a true omnichannel experience for their growing customer base.

Founded in Copenhagen in 1999, Baum und Pferdgarten is one of the leading Danish fashion houses today. With eclectic, bold, and poetic designs, they want to inspire people to have fun with their personal expression. The collections are currently found in selected department stores and retailers in more than 25 countries worldwide (as well as online and in their flagship store). And with award-winning creations and a strong dedication to sustainable fashion, Baum und Pferdgarten’s business is rapidly growing.

We spoke with Ellie Grant-Casey, Head of Marketing and Teis Bruun, CEO at Baum und Pferdgarten to hear why they chose Voyado to create better customer experiences:

“When I joined Baum und Pferdgarten and looked into our existing solution, I quickly realized it didn’t have the capabilities to support our business goals for 2022 and beyond. It is absolutely critical for us to have a deep understanding of our customers and be able to effectively execute on our personalization strategies across all channels,” says Ellie Grant-Casey, Head of Marketing at Baum und Pferdgarten.

“We really appreciated the fact that we could get all of the advanced functionality tailored to our specific needs, without costly and time-consuming implementation and integration projects. With Voyado, we have a solid and future-proof platform in place that will help us achieve our goals as we continue to scale our business in the coming years,” says Teis Bruun, CEO at Baum und Pferdgarten.

We are therefore proud to welcome this leading Danish fashion brand to Voyado!

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