Founded in Copenhagen in 1999, Baum und Pferdgarten is one of the leading Danish fashion houses today. With eclectic, bold, and poetic designs, they want to inspire people to have fun with their personal expression. The collections are currently found in selected department stores and retailers in more than 25 countries worldwide (as well as online and in their flagship store). And with award-winning creations and a strong dedication to sustainable fashion, Baum und Pferdgarten’s business is rapidly growing.
Together with Voyado, Baum und Pferdgarten aims to build world-class customer journeys by unifying all their customer data in one platform – and creating a true omnichannel experience for their growing customer base.
“When I joined Baum und Pferdgarten and looked into our existing solution, I quickly realized it didn’t have the capabilities to support our business goals for 2022 and beyond. It is absolutely critical for us to have a deep understanding of our customers and be able to execute our personalization strategies across all channels effectively,” says Ellie Grant-Casey, Head of Marketing at Baum und Pferdgarten.
Relevant and personalized experiences
Baum und Pferdgarten previously worked with a traditional marketing automation platform which limited them in many ways, especially with regard to data collection and customer profiling and, consequently, advanced reporting. This made it practically impossible for them to understand their customers and create relevant and personalized communication. Another challenge was the time-consuming task of connecting their customer data for online advertising. With Voyado, they can now automatically sync segments to both Facebook and Google for personalized advertising and improved ROAS.
One other important decision factor was the well-developed partner and platform ecosystem that supports Voyado CXP. With integrations to Unified Commerce Platform and POS provider Sitoo, the personalization experts Hello Retail and Magento 2, Baum und Pferdgarten can expect to be live with Voyado in a matter of weeks.
“We really appreciated the fact that we could get all of the advanced functionality tailored to our specific needs without costly and time-consuming implementation and integration projects. With Voyado, we have a solid and future-proof platform in place that will help us achieve our goals as we continue to scale our business in the coming years,” says Teis Bruun, CEO at Baum und Pferdgarten.