Blog 2 min read

Brand building automation

Ever thought about why Coca Cola still do commercials? It’s not usually to promote an offer or flavor, they don’t need to. It’s because when you’re standing in the store, debating over a soda, Coca Cola should come first to mind. Think about your brand building automations in the same way. Being your customer provides more value than just coupons.

Brand building automation

When getting started with brand building automation, consider this: If you are a grocery store, set up an automation that talks about how you source your products: “Meet your local baker” or “Your fresh milk comes from this farm”. As with the Coca Cola example, a customer debating where to shop will have a preference for what they know. Automation gives you the opportunity to focus your communication on what customers have taken an interest in.

How to use brand building automation

Let’s say you’re a beauty brand that sells sunscreen. Start automation for people who have previously clicked on these items, and start a workflow just for them. That way you build the customer relationship, send relevant content, and increase open and click rates, all at the same time. And all you need to do is set it up, then it works for you in the background, while you do other things. It’s too good not to do!

Other automations that come to mind when building a relationship is how to take care of the item purchased and letting the customer know when it’s time for a repair, upgrade, or service.

How it works in Voyado

With Voyado, you can build these automations and so much more.  You get to really connect with your customers with personalized communication, analyze your customer data, and set up personal offers. And not to mention, you get an overview of all of your customers. Get in touch today to find out how Voyado can take your marketing and CRM to the next level.

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