Our in-house Retail media expert, Björn Karlström, explains some of the most common terms used when working with Retail media. This is a must-watch for anyone curious about retail media and wanting to enter the field without having a typical advertising or publishing background.
Retail media comes with a whole new vocabulary — from DSPs and SSPs to CPMs, sponsored products, and incremental effect. But what do these terms actually mean in practice?
In this episode, in-house retail media expert Björn Karlström joins Joacim Gerdbo to break down some of the most common concepts and definitions used across the retail media landscape. They unpack the terminology behind programmatic advertising, ad inventory, retail media networks, campaign metrics, and different advertising formats in a simple and accessible way.
Designed especially for those who are new to the field, this session is a practical introduction to the language of retail media — no advertising or publishing background required.
Whether you work in retail, e-commerce, marketing, or tech, this webinar will help you better understand how retail media works and how the ecosystem is evolving.
See how retailers like yours use AI-powered customer engagement, product discovery, and loyalty to grow revenue — tailored to your business, not a generic walkthrough.
