Joacim Gerdbo and Björn Karlström are joined by Daniel Weilar and Sebastian Schröder from Bridge Media. The conversation revolves around the steps retailers must take when creating a Retail media strategy to ensure a successful rollout of a new advertising offering, who to involve in the organization, and where to start.
What does it actually take to build a successful retail media strategy?
In this episode, Joacim Gerdbo and Björn Karlström are joined by Daniel Weilar and Sebastian Schröder from Bridge Media to discuss how retailers can move from ambition to execution when launching a retail media business.
The conversation explores the strategic foundations retailers need to put in place, from building a strong business case and identifying the right technology to creating demand and establishing internal ownership. The guests also share insights into the organizational changes required to support retail media growth, why C-level backing matters, and how retailers can avoid getting stuck in overcomplicated planning.
Rather than trying to build a large-scale retail media operation from day one, the discussion emphasizes the importance of starting small, testing early, and building momentum through practical execution and measurable results.
Whether you’re just beginning to explore retail media or looking to formalize your strategy, this session offers practical guidance for retailers ready to take the next step.
See how retailers like yours use AI-powered customer engagement, product discovery, and loyalty to grow revenue — tailored to your business, not a generic walkthrough.
