Programmatic retail media is reshaping how retailers and brands connect with shoppers. In this session, retail media expert Jens Bargmann joins Voyado to explore how first-party data, automation, and self-service advertising are transforming the retail media landscape across Europe.
What does the future of retail media look like in an increasingly programmatic world?
In this episode, Joacim Gerdbo and Björn Karlström are joined by retail media expert Jens Bargmann for an in-depth discussion on the evolution of programmatic retail media and the opportunities it creates for retailers and advertisers alike.
Drawing on more than 25 years of experience in ad tech and retail media, Jens shares practical insights into how retailers can successfully enter the retail media space, avoid common pitfalls, and take advantage of the growing demand for first-party data and automated advertising solutions.
The conversation explores how retail media fits into the broader programmatic ecosystem, why sponsored products and on-site advertising continue to dominate, and how retailers can balance monetization with a strong customer experience. Jens also discusses the rise of self-service advertising, the importance of scalable technology, and why retailers should focus on getting started rather than overcomplicating implementation.
Whether you’re building a retail media strategy from scratch or looking to better understand the role of programmatic advertising in retail, this session offers valuable perspectives from one of the industry’s most experienced voices.
See how retailers like yours use AI-powered customer engagement, product discovery, and loyalty to grow revenue — tailored to your business, not a generic walkthrough.
