Social advertising has become one of the most important growth channels for retailers, but rising costs and shorter attention spans mean smarter strategies matter more than ever. In this session, retail and social advertising expert Pelle Pettersson shares how retailers can combine first-party data, creative testing, and automation to turn social ads into long-term customer value.
How can retailers make every social ad work harder?
In this episode, Joacim Gerdbo is joined by Pelle Pettersson, former CEO and founder of Omniarch, to explore how retailers can combine strategy, creativity, and technology to improve the performance of social advertising across platforms like Meta and TikTok.
The conversation looks at how retailers are evolving beyond traditional lower-funnel advertising and using social media throughout the entire customer journey, from discovery to loyalty. Pelle shares practical insights into how first-party data, CRM segmentation, marketing automation, and creative testing can help retailers improve targeting, increase return on ad spend, and create more personalized customer experiences.
The session also explores the growing importance of video, the challenges created by rising ad costs and shrinking attention spans, and why retailers need to move faster when following up on customer intent.
Whether you’re working to improve campaign performance, build stronger customer relationships, or create a more connected omnichannel strategy, this webinar offers practical advice for retailers looking to get more value from social advertising.
See how retailers like yours use AI-powered customer engagement, product discovery, and loyalty to grow revenue — tailored to your business, not a generic walkthrough.
