Based on research across 300 retail leaders and 10 European markets, this report explores why the gap between AI adoption and commercial impact is widening, and what leading retailers are doing differently to operationalize AI across marketing and e-commerce.
AI adoption in retail is accelerating rapidly, but measurable business impact is lagging. In partnership with Retail Economics, and drawing on research across 300 retail leaders in 10 European markets, this report explores the operational, organizational, and data foundations separating experimentation from scalable ROI.
From data readiness and organizational adoption to commercial execution, the report provides a benchmark for understanding where retail AI maturity stands today and what it will take to scale it successfully.
Access the full research from Voyado and Retail Economics to discover what separates leaders from the rest.
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