Trend spotting: Nordic shopping behavior

Understand the behavior of Nordic shoppers! Join Felix Kruth, CPO at Voyado, and Lisa Åström, Product Marketing Manager, in discussing the insights from 440 million transactions.

Trend-spotting-Nordic-shopping-trends-2025Trend-spotting-Nordic-shopping-trends-2025

Are you interested in understanding the behavior of Nordic shoppers? If so, this webinar is for you. Join Felix Kruth, CPO at Voyado, and Lisa Åström, Product Marketing Manager, in discussing the insights from 440 million transactions across Sweden, Norway, and Denmark.

Spoiler alerts:

  • In-store sales are growing, but what about e-commerce?
  • What can we learn from Gen Z’s unpredictable shopping behavior?
  • Will retailers need to tweak their return policies to boost profit?

Want more insights? Read the Retail Radar 2025 report here.

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Felix Kruth, CPO

Felix Kruth is the Chief Product Officer at Voyado, leading a team of more than 140 people. With extensive experience in the retail sector, Felix has acted as a Chief Digital Officer and CEO for brands including Sportamore, Filippa K, and Sweef. His customer-centric and visionary approach to retail and e-commerce has proven successful in managing complex operations and driving digital innovation. Felix is leading the efforts in utilizing artificial intelligence to update retail by predicting and influencing customer behavior, enhancing decision-making, and improving operational efficiency—proving how AI is transforming retail and e-commerce every day.

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Lisa Åström, Product Marketing Manager

Lisa Åström is a Product Marketing Manager at Voyado, specializing in product launches that combine creativity, strategic thinking, and data-driven insights. In addition to driving product launches, she focuses on showcasing the unique value Voyado delivers to the market. With diverse experience across various marketing roles, both in agencies and in-house, she brings a versatile skill set to her work.

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