In this webinar, you'll hear directly from Jacob Rastad, Chief Technology Officer at Nordic Nest and Riccardo Baldoni, Associate Director of IT, CX & E-commerce at Silver Cross, as they share what it actually took to move beyond pilots and into production — and what they’d do differently if they started again.
AI pilots are easy to launch, but proving real business value is where the challenge begins for most retailers.
In this webinar, retail leaders Jacob Rastad, CTO at Nordic Nest Group, and Riccardo Baldoni, Associate Director of IT, CX & E-commerce at Silver Cross, share candid insights into what it actually takes to move AI from experimentation into everyday operations.
The discussion explores the realities of scaling AI in retail environments, including data quality and governance, organizational ownership, change management, and measurable commercial outcomes. Rather than focusing on hype, the session offers a practical look at how retailers are embedding AI into customer service, marketing, operations, and decision-making while avoiding the common pitfalls that keep many businesses stuck in pilot mode.
You’ll hear firsthand lessons from implementing AI agents, improving customer experience, increasing operational efficiency, and building internal structures that support long-term adoption.
Whether you’re just starting your AI journey or trying to scale beyond isolated use cases, this webinar provides practical guidance grounded in real retail experience.
Get the accompanying report: The State of AI in European retail marketing and e-commerce.
See how retailers like yours use AI-powered customer engagement, product discovery, and loyalty to grow revenue — tailored to your business, not a generic walkthrough.
