Is your store visible to AI? In this webinar, Konrad Olsson and Rasmus Holmgren to learn how product discovery is changing and what e-commerce teams should do next.
Shoppers no longer start with a product name. They describe an occasion, a need, or a feeling, and they expect the search to understand them. That shift is changing how people find brands, both on your site and inside AI assistants. In this webinar, Konrad Olsson, Journalist and Fashion Tech Expert, and Ramus Holmgren, Commercial Director for Product Discovery at Voyado, explore what is happening in the market and what retailers can do about it.
AI is now part of how many shoppers research, compare, and decide. Konrad shares observations from industry events, brand conversations, and recent research, and explains why AI-referred visitors often arrive with their minds already made up. He also looks at where the shift is strongest, from electronics to fashion to luxury, and why some categories are moving more slowly.
The research increasingly happens in conversation, but the purchase often stays on the retailer’s site. Rasmus explains what retailers lose when the decision moves elsewhere: the shopper’s full context, the brand’s voice, and the relationship. He then shows how a retailer can bring the conversation back home, with a discovery experience that understands full sentences, respects the brand’s own merchandising, and takes the shopper from the first question to checkout in one place. He also shares how H&M cut zero-hit searches by 50%, and what that means for shoppers who arrived with a clear intent.
AI agents don’t walk into stores. They read your website and your product data. The speakers discuss why structured, consistent, and enriched product attributes matter more than ever, and why adding more data to a weak foundation only magnifies the problem.
Three practical actions your team can start without a project, a budget, or a new tool:
Konrad Olsson has covered fashion and retail for more than two decades. For the past six years, he has run Scandinavian Mind, which brings together technology leaders and fashion and retail professionals through events in Copenhagen, Stockholm, and Brussels.
Ramus Holmgren leads product discovery at Voyado, where he works with retailers on search, navigation, and conversational shopping experiences.
Book a walkthrough with a member of our team to talk through your current set up, challenges and the additional value Voyado can drive for your business.
