Agentic commerce: Building scalable AI advantage in retail

AI is everywhere in retail right now. But understanding what it actually means for your business is a different challenge entirely.

In this podcast episode, hosted by valantic and powered by Voyado, Felix Kruth (CPO at Voyado) joins Sander Berlinski and Damla Kartal to cut through the noise and explore what is really changing, and what is not. Read ‘The state of AI in European retail marketing & e-commerce” report here.

The conversation moves beyond hype to focus on the practical realities of AI in retail today. From agentic commerce and evolving customer journeys to the operational shifts happening behind the scenes, this session offers a grounded view of where AI is already creating value, and where it is still falling short.

You’ll hear:

• A simple mental model for understanding where AI fits across retail, from discovery to operations
• Why most retailers are asking the wrong questions about AI, and what to focus on instead
• The biggest barriers to adoption, from data and infrastructure to culture and trust
• How teams can move from experimentation to more scalable, operational use cases
• What the next 5 to 10 years might look like for retailers and consumers

If you are trying to separate signal from noise and understand how AI can drive real impact in retail, this is a good place to start.

You can also listen to the full episode on Spotify.