This month brings more flexible loyalty experiences with flexible point redemption, helping retailers create more engaging and personalized reward journeys across channels. We’re also making Bonnie smarter, giving teams faster access to communication performance insights through conversational analytics.
29 May 2026
From exclusive products and donations to limited-edition rewards and member-only offers, brands can now offer flexible redemption alternatives tailored to customer preferences and campaign goals. By making point redemption more dynamic and relevant, retailers can create stronger engagement, increase participation, and build long-term loyalty value.
A point shop enables retailers to move beyond one-size-fits-all rewards with customizable redemption experiences that encourage repeat purchases, strengthen loyalty retention, and give customers more reasons to stay engaged across every channel.
Key benefits:
We’re improving Bonnie to make it easier for marketers and CRM teams to understand performance data, uncover insights, and make faster decisions.
Bonnie can now answer a broader range of questions about your communication performance across both email and SMS, covering manual send-outs as well as automation workflows. From delivery and engagement metrics to unsubscribes, revenue, and conversion performance, Bonnie helps teams quickly access the insights they need without leaving the chat experience.
Whether you want to understand campaign engagement, identify delivery issues, monitor unsubscribe trends, or compare performance over time, Bonnie helps turn complex analytics into simple conversations.
Try asking Bonnie questions like:
Marketing context often lives outside the ranking algorithm. A visitor arriving from a TikTok campaign, a loyalty email, or an audience segment may need a completely different product experience than a standard visitor — but until now, your category and landing pages couldn’t tell the difference. Now they can.
Boost by tag lets you apply predefined boosts to landing and category pages based on campaign context. Pass a campaignTag with the page request, and Voyado applies the matching boost to the product listing automatically — no separate pages, no hardcoded ranking logic per campaign.
In practice: if a visitor arrives via utm_campaign=tiktok_summer, your site integration reads that value and passes tiktok_summer as the campaignTag in the request. If a boost with that tag exists in Voyado, it kicks in — instantly aligning what shoppers see with the campaign that brought them there. The same logic works for email campaigns, loyalty segments, A/B tests, or VIP experiences. You define the boost in Voyado, and your integration passes the right tag value at request time.
One thing to note: the boost only applies when the tag value is explicitly passed to Voyado as part of the request. Voyado doesn’t read URL parameters automatically.
What you need to do
This feature requires an integration update. Your site integration needs to extract the relevant query parameter and pass it in campaignTag on landing page and category page requests.
Shoppers don’t wait. If search feels sluggish, they move on. In April, we shipped major speed improvements across facets, autocomplete, and search settings, the parts of search your shoppers use most. The result is a noticeably faster experience that keeps them engaged and moving toward purchase.
Autocomplete now adapts to the size of your search space. When a query matches only a small number of products, we will no longer generate additional term expansions — because surfacing variations of a term with little or no inventory doesn’t help shoppers, it just sends them down dead ends.
The result is a cleaner, more honest autocomplete experience. Shoppers see fewer suggestions, but each one leads somewhere real — reducing frustration, improving confidence, and keeping them on the path to products that actually exist in your catalogue. This is part of a series of autocomplete improvements shipped throughout spring, continuing our push to make site search smarter at every layer.
See how retailers like yours use AI-powered customer engagement, product discovery, and loyalty to grow revenue — tailored to your business, not a generic walkthrough.
