Why do I need predictive marketing analytics?
Because it's the best way for you to be proactive. See things like churn score, what a customer is most likely to buy next, and how much money the customer will spend on your brand.
Predictive scoring for e-commerce growth
Drive e-commerce growth with predictive scoring
By using predictive scoring, you can predict the future behavior of your customers! Is the customer satisfied and loyal? Or at high risk of leaving you?
With data-driven insights from the past, present, and the predicted future, you’ll be able to increase revenue from your customers – and win them back before they say bye-bye.
Why you should work with predictive scoring
Predictive scoring opens a whole world of possibilities for retail and e-commerce marketers. No more guesswork when it comes to customer intent! Instead, rely on AI-powered analysis and scoring functionality to identify your customer segments.
- Learn which customers are likely to churn – but also which are your most valuable ones.
- Improve the performance of all your marketing campaigns.
- Attract, retain, and grow your most profitable customers.
- Reduce your marketing costs!
Use predictions to improve e-commerce conversion
So, how does predictive scoring in Voyado work? Let us fill you in! Voyado analyzes your customers’ behaviors by looking at things like purchase history, recency, frequency, open rates, and click-through rates. Once a month, the data is being processed and turned into predictive scores that include several useful values:
- Churn score and activity level
- Customer Lifetime Value (CLV)
- Years left as an active customer
- Average number of days between purchases
- A heads-up when individual shopping patterns change
- A date for when to act at the latest
When you know all these things about your customers: what they’re likely to spend, who is active, and who is about to leave – you can optimize your own spending, build segments based on the scores, and send highly relevant campaigns through any channel.
By personalizing the experience for customers, you can quickly increase the conversion rate of your retail and e-commerce business!
Examples of use cases
Win back customers
If you’ve identified that a customer is lacking interest in your brand, remind the customer why they should make another purchase by offering them a benefit or discount they can’t refuse! If the customer doesn’t redeem the offer? Repeat it in a clever way! This is easily done by setting up a win-back automation.
Reward your loyal customers
If you’ve identified that a customer is a big spender, make sure to reward them so that they will continue to come back. Again, and again. That way you will increase your ROI – because keeping customers active over time is way cheaper than recruiting new ones.
More than just predictive marketing for retailers
Voyado is an intuitive customer loyalty platform for retailers. And our feature for AI and predictions is just one of our six features! They all work together for you to reach the ultimate goal – customer loyalty. Because you know what that means: increased revenue!
Ready to predict the future?
Yes! Who would say no to predicting the future behaviors of their customers? Not you. So set up a demo to see what Voyado can do for you!
Frequently Asked Questions
These are some of our most common questions about predictive marketing
What are the main benefits with using Voyado's predictive retail analytics?
The AI-based features we provide are found in Voyado, which means you will be able to see the scores every day and can easily detect changes in customers' behaviors. You will save money by not having to hire an external agency to analyze the churn score and CLV!
Is Voyado's predictive marketing solutions software, cloud or online based?
Voyado's predictive marketing solution is cloudbased. Our entire platform is placed in Azure.
Can predictive metrics/scores be used in marketing automation triggers?
Yes, a lot of our customers use predictive scores as triggers. Use predictive scoring for customers who are about to churn to re-engage them. Or high NPS scores to give your most satisfied customers a thank you for being so loyal.
Does Voyado's AI-model improve it's predictions over time?
Yes, our AI-model becomes more and more intelligent over time.
Everything we do – we do for our customers
If there’s one thing we are passionate about – it’s the simplicity we want to provide our customers. That’s why we have teamed up with several different brilliant partners. All in order to make implementation and daily life easier for our customers. Here they are:
For more than 20 years Askås have delivered its versatile, scalable and powerful e-commerce platform. Especially developed and designed with e-retailers and end consumers in mind to customers all over Sweden and rest of Scandinavia. Choose Askås – today and with the future in sight!
Episerver combine best-in-class content management, commerce and intuitive data and personalization solutions. Our leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways.
Empowering others. Our mission is to empower every person and organization on the planet to achieve more. We believe technology can and should be a force for good and that meaningful innovation can and will contribute to a brighter world in big and small ways.
B3 Consulting Group is one of Sweden’s fastest growing consultancy companies with senior consultants within IT and Management. We help companies and organisations to create tomorrow’s opportunities using digital transformation and operations development.
Grebban is a branding & e-commerce agency for ambitious B2C brands. Focusing on ecommerce and web solutions, design (UX) and branding, Grebban combines business development and ecommerce expertise to offer the best possible solution in terms of execution and quality.
Maze enable large scale behavioral change. Using the Maze APP, our clients collect continuous high volumes of customer feedback focused on specific training areas which leads to best in class customer interactions. The “Maze everyday training APP” provides our clients store associates with core training areas to convert your end customers into your best ambassadors.
At NexusOne, customer experiences are in our DNA. From strategy and concept development, data integration to technical solutions, our focus is on making your customers happy. We are experts at utilizing data to pinpoint exactly what your customers need – and creating solutions that gives it to them.
Oculos is a martech agency that helps companies achieve their marketing and sales goals with unique ideas, cohesive strategies, and effective execution. Our company is about creating personalized marketing experiences for our clients. And we do so by creating targeted and seamless communication throughout the customer journey.
The sharpest talents in e-commerce, digitalization and digital business development gathered under the same roof – Ready to accelerate your business. As experts in e-commerce, digitalisation and business development, we work with both large and small projects, strategically or operationally – always with growth and results as our main focus.
XSARUS is seen as an ambitious supplier active in domains of Omnichannel E-commerce, Product Information Management, Business Intelligence and Marketing Automation. Services provided are consultancy, design, implementation and support.
