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Cosmetics & Beauty

Guide beauty shoppers to the perfect fit

Deliver seamless shopping experiences across digital and physical stores—designed with the beauty industry in mind. Create engaging, high-converting journeys that respond to trends in real time. From GRWM inspiration to loyal communities, your retail companion is here to turn browsers into raving fans.

Loyal fanbase

Create a fanbase

Cosmetics and beauty shoppers are often deeply loyal to brands while simultaneously looking to be whimsically inspired into creative self-expression. Retailers need a customer experience platform that unifies the data and makes it easy to understand the individual.

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Product intelligence for beauty

Product information from cosmetics or beauty suppliers often comes in a mix of languages, posing a challenge for shoppers searching for the right product. In addition, handling colors is a whole science of its own. Sweet Berry Kiss, #FF007F, or hot pink, anyone? A search that understands and handles mixed languages in product feeds, brand names with diacritics, and hex codes for color shades is a must-have for any beauty retailer.

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Trend sensitivity

Trends happen quickly in beauty and cosmetics, with a huge impact from both mega and more local micro influencers. Voyado’s advanced product intelligence ensures your merchandising aligns seamlessly with your business goals, while keeping a watchful eye on stock levels trends and product lifecycle.

From the perfect shade of lipstick to schampoo
- we know beauty retail

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Make up
Selling makeup is about sharing fun, confidence-boosting products that help people feel their best. With Voyado's customer experience platform, you can show off the goods, give tips, and make shopping easy and fun!
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Perfume
Helping shoppers find scents that make them feel amazing can be challenging for anyone selling perfume online. Focus on customer journeys using Voyado to highlight the vibes and help shoppers find what is right for them!
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Skincare
When selling and guiding shoppers to make choices around skin, communicating what works for each skin type, and finding complementary products is key. Voyado's Product intelligence and product recommendations make the journey to find the perfect fit!
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Hair
Helping people love their hair and find new ways to style and care for it is at the center of selling hair care products. Share how each product works, keep it fun and helpful, and make great hair days easy! Just as with skincare, it is all about understanding each shopper's intent and quickly helping them find what they want.

What beauty & cosmetic brands experience working with Voyado

+60%
orders from members
Apohem
8x
higher click through rate
Kicks
120%
increased amount of members
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Other brands working with Voyado