Your guide on how to nudge consumers toward more sustainable choices. Get started today! .

CAIA Cosmetics invests in Voyado CXP to support global growth

Voyado proudly welcomes CAIA Cosmetics.

Caia portrait

CAIA is a true D2C success story. Founded in 2018 by Bianca Ingrosso, the company now distributes online sales in 8 countries. CAIA invested in Voyado CXP to give all their customers hyper-personalized, one-to-one experiences that match their success.

As CAIA continues to grow and expand its D2C operation globally, it needs a CXP that allows them to store, collect and act on all its customer data. CAIA looked for all the functionalities a fast-growing brand needs – like creating micro-segments and dynamic customer audiences to stay personal and relevant. They found Voyado to be the perfect fit, and one of the main reasons is the ability to set up complex marketing automation that easily flows to support the customer lifecycle.

Why Voyado is the best fit

“Voyado has all the functionalities we need to work with customer lifecycle touchpoints – and set up automated communication that runs itself to drive customer satisfaction and revenue. Our customers are our biggest asset, and giving them an experience that matches the quality of our products is our main priority. That’s why we chose Voyado.”

 –­Carl Ögren, Head of CRM, CAIA.

CAIA Cosmetics sells makeup under its own brand on The company was founded in 2018 by Bianca Ingrosso, Vanessa Lindblad, Mikael Snabb, and Jesper Matsch and has undergone rapid growth since – as they are a well-established beauty brand today.

In 2020, sales were at 150 million SEK.

About Voyado

Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences.

Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world.

Voyado makes brands easy to love.