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Loyalty management

Fully-integrated loyalty that drives customer retention

When systems operate in silos, personalization is shallow and loyalty hard to scale. Native loyalty management centralizes all interactions — from stores to digital channels — into one profile, enabling seamless behavior nudges across channels to boost retention and customer lifetime value.

Loyalty management

Recommends the next best move based on customer lifecycle

Agentic AI that continuously maps customer lifecycles and recommends the next best action to strengthen loyalty at every stage. By turning insights into timely actions such as rewards, nudges, and engagement, teams can move from reacting to proactively building more loyal, valuable, and long-lasting customer relationships.

Recruit & identify shoppers in-store and online

Connect online and offline touch points and recognize more shoppers, gain richer insights, and keep engagement friction-free.

What loyalty management can do for brands

150%
average customer loyalty increase
32%
average decline in marketing cost
84%
average upselling increase
From browsers into fans
Shape campaigns around real customer preferences, from sales-driven messaging to loyalty rewards and personalized offers.
Pop-ups and banners for sign-ups and consent collection.
OSM sign up
Campaigns tailored to customer segments and loyalty programs.
OSM loyalty tiers
Referral marketing to drive word-of-mouth and brand reach.
OSM referral
Display rewards and promotions to boost customer connections.
OSM rewards and promotions

Making loyalty metrics actionable

Key metrics like engagement, redemption, repeat purchases, retention, and customer lifetime value needs to be actionable. With agentic AI that connects activities to outcomes, spotting patterns, and clarifying what actually drives growth, you can act with confidence, not assumptions.

Multiple campaigns delivered as one seamless customer journey

test frame of POS

Activate loyalty at the POS

With POS-connected loyalty, staff can instantly recognize customers, understand their status, and engage them with relevant benefits at the point of sale. This boosts recruitment, improves in-store conversations, and helps customers see and value rewards, transforming your stores into growth engines for loyalty and retention.

Curious about loyalty management?

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