Founded with a mission to make beautifully fitting lingerie accessible to everybody, Pour Moi has grown into a leading British fashion brand offering lingerie, swimwear, nightwear and clothing. Known for its inclusive sizing, thoughtful design and commitment to helping customers feel confident, the brand combines style, comfort and affordability for shoppers in more than 50 countries worldwide.
With three UK stores and an online presence serving customers in more than 50 countries, Pour Moi is on a mission to help everyone look and feel their most confident. To bring that same ambition to its digital customer experience, Pour Moi partnered with Voyado—and the results speak for themselves.
Gemma Cockshott, Ecommerce Manager at Pour Moi
As Pour Moi’s digital audience grew, so did their ambition. The team set their sights on making product discovery more effortless and intuitive — without relying on more traffic to grow conversions. The focus? Improving search relevance, refining product recommendations, and laying the groundwork for meaningful personalisation at scale.
Since implementing Voyado Elevate, Pour Moi has worked closely with Voyado’s Customer Success team to continuously improve performance across every corner of the on-site experience. Together, they’ve taken a data-driven approach — identifying opportunities, testing ideas, and iterating fast.
Key focus areas included:
Pour Moi also brought strong commercial rigour to the partnership. By maintaining a clear understanding of their CRM data and website traffic, they aligned Elevate’s optimisations with broader marketing goals — ensuring every on-site improvement drove real business impact.
What makes Pour Moi’s story stand out isn’t just the numbers — it’s the way the two teams work together. Gemma and the Pour Moi team bring commercial clarity and a relentless drive to keep moving forward. Voyado’s Customer Success experts bring technical depth and a shared commitment to finding what’s next. The result is a partnership where both sides are always looking for the next lever to pull.
Today, Pour Moi is a benchmark for how to fully unlock the value of Voyado’s product discovery capabilities. Their journey demonstrates what becomes possible when technology and teamwork come together — smarter discovery, better experiences, and growth that doesn’t rely on spending more to get more.
Gemma Cockshott, Ecommerce Manager at Pour Moi
With strong gains in search and recommendations already banked, Pour Moi’s next chapter is focused on scaling personalisation across all product discovery components—making every customer journey more relevant, more inspiring, and more likely to convert. By expanding their partnership with Voyado to include our AI-powered customer engagement capabilities, they’re bringing together product discovery and CRM to create a more unified view of each customer. There’s more to come as Pour Moi continues to build on its personalisation strategy across every customer touchpoint.
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