Never Fully Dressed is a feel-good, female founded fashion brand, offering multi-wear styles in inclusive sizing UK 6-28, US 2-24 to celebrate and empower everybody. After moving to Voyado Product Discovery, search conversion rate rose 39% and overall conversion rate rose 16%.
Never Fully Dressed is more than a fashion brand. It is a female-founded community creating clothing to empower Everybody. Its feel-good prints and multi-way products are designed in-house, with a passionate attention to detail. The brand believes the integrity of design and commitment to quality are rare at its price point. Its extended size range has helped create a safe, celebratory space where every size, shape and age can shop with joy.
People have always been at the heart of Never Fully Dressed. Customers’ voices are woven throughout the brand. The brand believes everybody should have access to feel-good dressing, through charitable partnerships, events and collaborations.
The brand ships globally, with stores in the UK and the US. The US is a key growth opportunity, and its European and wider international business sits alongside both markets.
Never Fully Dressed previously used Advanced Commerce for merchandising before moving to Voyado Product Discovery for search, merchandising and product recommendations.
The brief was clear: make product discovery work harder commercially, helping customers find relevant products, while giving the team a better balance of automation and merchandising control.
Fabio Cancemi, Head of Digital, Never Fully Dressed
The Never Fully Dressed team uses automation for day-to-day relevance and performance, with selective pinning to support launches, campaigns and the visual story of a collection.
Give automation room to work, and use pinning selectively where there is a clear commercial or creative reason.
Review the customer journey alongside the numbers. Product relevance, stock availability and how a collection looks all matter.
Fabio Cancemi, Head of Digital, Never Fully Dressed
The next phase builds on a strong foundation: as Never Fully Dressed expands internationally, the focus shifts to scaling what already works, with higher conversion, average order value and units per transaction. Discovery will help customers find even more of the right products and put together complete outfits.
Book a walkthrough with a member of our team to talk through your current set up, challenges and the additional value Voyado can drive for your business.
