Top 15 Bloomreach Competitors for Retailers in 2025

Bloomreach is one of the few platforms that combines CRM, marketing automation platform, and e-commerce search under one roof. It’s powerful, enterprise-ready, and packed with a range of features.

But it’s not for everyone.

Many retail brands find Bloomreach too complex, too broad, or too focused on industries outside of retail.

And with rising pressure to drive loyalty and personalization at scale, more teams are looking for alternatives that are easier to use and built specifically for commerce.

We know you’re busy. Here’s what matters:

TL;DR

• Bloomreach is feature-rich but challenging to use and lacks retail focus.
• Many teams want something easier, more focused, and built for retail.
• Voyado combines CRM, loyalty, personalization, and product discovery.
• This guide compares top Bloomreach competitors in 2025 and helps you pick the right one.

Let’s take a look at your best options.

15 Bloomreach competitors: The best alternatives for retail in 2025

Bloomreach isn’t the only platform that combines CRM and product discovery. Many tools now offer retail marketers smarter, simpler ways to enable on-site personalization, personalize customer journeys, increase loyalty, and boost conversions.

Below are the top platforms retailers are turning to in 2025, starting with Voyado.

1. Voyado

Best for: Retailers who want a unified, retail-first platform

Voyado combines CRM, loyalty, marketing automation, and product discovery into a single, intuitive tool. It’s built for retailers, with real-time insights, easy-to-use features, and GDPR-compliant foundations.

Standout features:

• Unified view of each shopper
• Omnichannel automation (email, SMS, web, POS)
• Loyalty is built-in, not third-party
• Real-time product discovery tools

Why retailers choose Voyado over Bloomreach:

• Easier to use
• Built only for retail
• Loyalty is included
• EU-based and GDPR-compliant

Limitations:

• Not built for non-retail industries

2. Insider

Insider is a cross-channel marketing platform built to drive personalized customer journeys at scale.

Best for: Fast-moving retail and e-commerce teams

Standout features:

• AI-powered segmentation and journey orchestration
• Visual campaign builder
• Product recommendations across web and mobile

Limitations:

• Lacks built-in product search capabilities

3. Emarsys (SAP)

Emarsys is SAP’s omnichannel customer engagement platform, designed to unify commerce and marketing data.

Best for: Enterprise retailers already in the SAP ecosystem

Standout features:

• Real-time personalization
• Loyalty and lifecycle automation
• Deep SAP Commerce integration

Limitations:

• Most valuable when paired with other SAP products

4. Klaviyo

Klaviyo offers email and SMS marketing built for e-commerce brands looking to scale customer communications quickly.

For a deeper look at how it stacks up against similar tools, check out our full breakdown of Klaviyo competitors.

Best for: DTC brands and Shopify users

Standout features:

• Pre-built templates and flows
• Deep Shopify and e-commerce integrations
• Predictive analytics and segmentation

Limitations:

• No support for in-store engagement or loyalty

5. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a broad enterprise platform for customer engagement, journey building, and data activation.

Best for: Global brands with large teams and complex needs

Standout features:

• Advanced personalization at scale
• Strong analytics and integration with Salesforce CRM
• Support for cross-channel campaigns

Limitations:

• Steep learning curve and high cost

6. Braze

Braze helps brands deliver personalized messaging experiences across mobile, web, and in-app environments, while integrating intelligent site search.

Best for: Companies with mobile apps and real-time engagement needs

Standout features:

• In-app messaging and push notifications
• Real-time segmentation
• Cross-platform campaign management

Limitations:

• No built-in loyalty or product discovery features

7. Algolia

Algolia is a fast and flexible API-first platform for site search, filtering, and product discovery.

Best for: E-commerce teams focused on fast, personalized search

Standout features:

• Real-time indexing
• Visual merchandising
• AI-powered personalization

Limitations:

• Doesn’t cover CRM or marketing automation

8. Adobe Experience Platform

Adobe Experience Platform is a suite of tools for content, data, and journey orchestration across large enterprises.

Best for: Brands with strong creative and dev teams

Standout features:

• Advanced personalization and A/B testing
• Headless CMS and content workflows
• Deep analytics via Adobe Analytics

Limitations:

• High complexity and implementation time

9. Yext

Yext is a platform focused on AI-powered search, FAQs, and content-driven customer experiences.

Best for: Brands optimizing search across help centers, product pages, and locations

Standout features:

• AI search and site answers
• Structured content management
• Location-based support

Limitations:

• No campaign automation or CRM features

10. Big Sur AI

Big Sur AI offers a lightweight AI-driven platform for personalization and customer engagement.

Best for: Retailers exploring early-stage AI for personalization

Standout features:

• Smart segmentation
• Lightweight campaign workflows
• Budget-friendly entry point

Limitations:

• The feature set is still developing

11. Maestra

Maestra helps brands create predictive journeys using real-time customer data and AI.

Best for: Mid-market retailers seeking simplicity and automation

Standout features:

• Visual customer journey builder
• Real-time campaign triggers
• Flexible integrations

Limitations:

• Less suited to enterprise-scale operations

12. Kentico

Kentico is a hybrid CMS and digital experience platform with personalization and commerce tools.

Best for: Content-rich commerce brands

Standout features:

• Personalization rules
• Email and campaign tools
• Headless-ready with full API support

Limitations:

• Weaker CRM and loyalty capabilities

13. Optimizely

Optimizely focuses on experimentation, personalization, and content across digital channels.

Best for: Brands that prioritize testing and content performance

Standout features:

• Web experimentation
• Dynamic personalization
• Built-in CMS

Limitations:

• No direct CRM or loyalty features

14. Contentful

Contentful is an API-first, headless CMS for developers and content teams who want full control.

Best for: Retailers with custom-built digital experiences

Standout features:

• Structured content modeling
• Scalable API-first delivery
• Supports omnichannel experiences

Limitations:

• Not built for marketers or retail campaign teams

15. FactFinder / Syte / Celebros

FactFinder (previously Loop54), Syte, and Celebros aren’t full customer engagement platforms, but they can boost on-site product discovery fast.

These tools are often added to existing e-commerce platforms to improve search relevance, personalized content, and user behavior insights.

They support features like AI-powered search, visual discovery, and natural language processing, helping retailers serve better results with less manual work.

Best for: Retailers seeking fast, AI-powered product search

Standout features:

• Personalized search and recommendations
• Visual and voice search (Syte)
• Commerce-specific plugins

Limitations:

• Focused only on discovery, no CRM or automation

With so many platforms out there, you need to choose one that actually fits how your team works and what your customers expect.

Here’s what to look for when evaluating Bloomreach competitors in 2025.

7 Features to look for in a Bloomreach alternative

If you’re evaluating alternatives to Bloomreach, it helps to start with a clear checklist. Not all platforms offer the same features or prioritize the same users.

This guide will help you focus on what matters most for retail teams looking to improve customer engagement.

1. Start with customer data at the core

Look for platforms that include a built-in CRM or customer data platform (CDP). These tools let you unify customer data in real-time, build accurate segments, and personalize at every touchpoint.

Without a strong data foundation, it’s hard to create personalized experiences that scale.

2. Prioritize true omnichannel marketing

The platform should let you build and manage campaigns across email, SMS, mobile, and even in-store. Bonus points if you can automate these campaigns based on real-time behavior.

That means your team can react quickly and stay relevant, without having to switch tools or wait for IT.

3. Don’t forget loyalty

Loyalty programs are often tacked on through third-party tools. But platforms that include loyalty features natively will save you time, cost, and complexity.

Make sure you can reward your best customers and track their lifetime value without extra integrations.

4. Check for AI-powered personalization and discovery

Smart recommendations, personalized content, and search that adapts to user behavior can all help drive conversions.

Look for a personalization engine that works across your site, app, and campaigns. It should also include product discovery and merchandising tools right out of the box.

If personalization is a top priority, this guide to personalization in retail explores proven tactics to engage modern shoppers.

5. Look for full channel support

Today’s customer journeys aren’t limited to email. The ideal platform should support web push notifications, in-app messaging, mobile app content, and other features. This lets you meet your customers where they are, whether they’re browsing on mobile or shopping in-store.

6. Choose platforms with clear analytics

Make sure the platform includes built-in analytics tools and dashboards that are easy to understand, alongside search and personalization capabilities. Insights into customer behavior, campaign performance, and engagement metrics help your team make fast, confident decisions.

7. Make sure it fits your e-commerce stack

Finally, it needs to play well with your online store. Strong Bloomreach alternatives will offer seamless e-commerce integrations, fast and relevant site search, and tools for boosting product discovery without relying on developers.

With these criteria in mind, let’s take a closer look at how Voyado compares to Bloomreach in terms of features and retail-specific value.

Voyado vs. Bloomreach: A feature comparison for retailers

Both Voyado and Bloomreach offer powerful capabilities for customer engagement. They help brands activate data, personalize experiences, and run omnichannel marketing campaigns across web, email, and mobile.

But when it comes to retail, the differences start to matter.

This side-by-side breakdown will help you understand how each platform supports marketing teams and where Voyado stands out for retailers.

Focus and specialization

Bloomreach serves a wide range of industries, including finance, healthcare, and B2B. It’s built to be flexible and enterprise-ready.

Voyado, in contrast, is built solely for retailers. Every feature, workflow, and integration is tailored to commerce and shopper behavior.

“Voyado provided us with the perfect all‑in‑one solution … Their excellent support department was the cherry on top, making them the clear choice for us.”

- Carlijn Masteling, Online Content Marketer at Dille & Kamille

If you’re looking for a retail-native approach with no unnecessary complexity, Voyado is purpose-built for your use case.

Ease of use and adoption

Retail marketers consistently rate Voyado higher in terms of ease of use. The interface is intuitive, the tools are clearly labeled, and teams can launch campaigns quickly without needing technical assistance.

“You need a system that is intuitive, simple, and easy for everyone to handle. Voyado was the right match for us!”

– Lars Erik Viflat, Head of CRM & Customer Experience at POWER

Bloomreach offers deep flexibility, but that often comes with a learning curve. Many users report needing ongoing support or developer resources to activate their capabilities fully.

Team experience and support

Voyado shines when it comes to overall team experience. Reviewers consistently highlight smooth onboarding, responsive support, and easy day-to-day admin. It’s a platform built for people, not just for tech stacks.

“Support from Voyado has been invaluable in helping us build unique features … That kind of partnership is rare.”

- Cecilie Lundberg, CRM Specialist at POWER

Retailers also trust the direction the platform is going. In recent surveys, users gave Voyado top marks for product vision and innovation.

Built-in loyalty and retail features

Bloomreach requires third-party tools for loyalty. Voyado includes it out of the box. That saves time, simplifies your stack, and provides a comprehensive view of the customer journey, from acquisition to repeat purchase.

Voyado also connects in-store and online data, enabling you to create personalized campaigns based on real-time customer behavior, utilizing AI-driven search whether they’re browsing your online store or scanning a loyalty card at checkout.

“With the help of Voyado, we have been able to strengthen our offering all the way from physical stores to ecommerce.”

- Annelie Silverby, CRM Manager, Scorett

Platform fit and compliance

Bloomreach is a US-based platform that serves global enterprise clients. It’s powerful but not retail-exclusive.

Voyado is based in the EU and fully aligned with GDPR and other regional compliance needs. For European retailers who prioritize data privacy and support in their time zone, that matters.

For more in-depth overviews of GDPR and compliance, check out the infopages for both Engage and Elevate.

Voyado vs. Bloomreach: A quick comparison

Considering the full picture, Bloomreach may be a suitable solution for large, multi-vertical organizations with complex customization needs.

However, for fast-moving retail teams, Voyado offers a more focused and frictionless way to manage customer relationships and enhance customer engagement across every channel.

Next, let’s look at how Voyado makes it work in practice.

Over to you: Choosing the right Bloomreach competitor in 2025

If you’ve made it this far, you’re likely deep in the research phase. You’re comparing features to determine which platform will truly support your team, goals, and customers.

To help you wrap it up, here’s a quick checklist:

Your final evaluation checklist

Before you choose a new platform, ask:

• Is it built with retail in mind, or trying to serve everyone?
• Does it unify customer data and make it easy to act on?
• Can your marketing team launch campaigns without constant tech support?
• Are loyalty, automation, and product discovery included, or add-ons?
• Is the support team responsive and easy to reach?
• Will it grow with your business and stay compliant as you scale?

If you answered “no” to any of the above with your current platform, it might be time to try something better.

Your next steps:

Want to see how platforms like Voyado fit into a broader strategy? Read more about building a smart retail media strategy that connects data, content, and conversion.

Then, book a demo with Voyado today and see what retail-ready really feels like.