If you’re running a retail business in 2025, your CRM system needs to do more than manage contacts. It has to power loyalty, drive revenue, and connect every channel — from brick-and-mortar to e-commerce.
If you’re running a retail business in 2025, your CRM system needs to do more than manage contacts. It has to power loyalty, drive revenue, and connect every channel — from brick-and-mortar to e-commerce.
The right CRM software for retail can unify data across your entire customer journey. Whether you run a fashion label, an online store, or a network of physical locations, your success depends on how well you personalize offers, trigger automated campaigns, and keep customers coming back.
👉 The main takeaways? Look for a CRM for retail that offers:
Ready to compare? Here are 20 of the best CRM platforms built to help retailers boost loyalty, automate marketing, and grow customer lifetime value.
Not all CRMs are built with retailers in mind. Below, we’ve rounded up 20 platforms that offer CRM capabilities for everything from small retail businesses to luxury fashion brands.
Let’s break them down, including what each one does best and where it may fall short.
Voyado combines CRM software, loyalty tools, and omnichannel automation into one unified platform built specifically for retail. Unlike generic tools, it doesn’t rely on plugins or third-party apps — everything from customer data unification to real-time engagement is handled natively through our built-in CDP
It’s ideal for retailers who want to personalize experiences at scale across e-commerce, SMS, email, and in-store.
Customer profiles update in real-time, enabling smarter targeting, campaign triggers, and loyalty interactions across multiple markets.
Best for: Omnichannel retailers who want a purpose-built solution
Notable features: Built-in loyalty, omnichannel segmentation
E-commerce product discovery, site search and online merchandising, retail media capabilities, predictive analytics, Limitation: May be best suited for retailers with plans to scale, as its complete feature set is designed to support omnichannel growth.
Salesforce Marketing Cloud provides enterprise-grade capabilities, making it a popular choice for global retail brands with substantial budgets and complex data requirements.
It supports personalized journeys, integrations with e-commerce platforms, and robust automation.
However, it’s not tailored to retail out of the box. You’ll need to build custom logic or purchase add-ons to create experiences that reflect real-world retail workflows.
Best for: Large, tech-savvy teams
Core features: Journey Builder, real-time data platform, AI-powered recommendations
Limitation: Steep learning curve and high implementation cost
Known for its usability, HubSpot CRM is well-suited for retailers seeking a lightweight, modular setup.
It includes email marketing, customer segmentation, and automation, and there are industry-specific stacks or integrations available for e-commerce and retail.
Still, HubSpot was built for B2B and marketing teams first, so advanced retail customer management software, like loyalty tracking or in-store data, isn’t native.
Best for: Small retail teams and e-commerce brands
Core features: Drag-and-drop workflows, customer timelines, and e-commerce integrations
Limitation: Missing native retail tools; may require workarounds
Microsoft Dynamics 365 features a dedicated retail module, providing enterprise retailers with a flexible foundation for managing store operations, marketing, and sales.
It supports omnichannel commerce and connects CRM with ERP, POS, and supply chain tools.
While powerful, it often requires consulting and IT support to fully implement, especially for loyalty programs or marketing automation.
Best for: Large retailers with existing Microsoft ecosystems
Core features: Inventory visibility, customer insights, campaign management
Limitation: Long setup timelines and dependency on Microsoft services
Zoho CRM is a flexible, cost-effective tool that can work for both small retail businesses and growing e-commerce stores. It offers extensions for POS, e-commerce platforms, and loyalty programs, though many of these are built and maintained by third parties.
It’s a strong option for businesses that want to customize their stack, but it’s not as streamlined or retail-native as other platforms.
Best for: Cost-conscious brands that want control over their setup
Core features: Sales automation, analytics, third-party app marketplace
Limitation: Customisation requires time and technical resources
SAP Customer Experience is designed for enterprise retailers who need CRM, commerce, and data integration at scale. With its modular setup, you can unify customer relationship management in the retail industry with marketing, sales, and service tools.
SAP’s retail capabilities are powerful but complex. You’ll likely need technical teams or partners to integrate loyalty programs or AI personalisation.
Best for: Global brands with complex architecture
Core features: Unified customer profiles, commerce engine, analytics
Limitation: High total cost of ownership; long onboarding time
Klaviyo is best known as an email platform, but it’s become a strong option for online retail brands thanks to its CRM integrations and customer data capabilities.
You can segment based on behaviour, purchase history, and engagement, and trigger highly targeted automations.
However, it lacks native CRM features for retail stores, such as in-store data syncing or loyalty tools, so it’s more suitable as part of a broader stack.
Best for: e-commerce brands with strong email strategies
Core features: Customer segmentation, email/SMS flows, e-commerce platform integrations
Limitation: No true retail CRM system; works best with plug-in CRMs
NetSuite offers retail CRM software as part of its broader ERP suite.
It includes tools for order tracking, customer data management, and inventory management, making it a suitable fit for mid-sized to large retailers who want an all-in-one system.
Its strength is in operational visibility, but that comes with a tradeoff: marketing automation and loyalty are not its strong suit.
Best for: Multi-store brands that prioritize operational control
Core features: Inventory sync, customer lifecycle tracking, POS integration
Limitation: Lacks the advanced segmentation and personalisation of retail-native CRMs
Brevo offers a simple, cost-effective CRM for small retail business owners. It combines contact management, email campaigns, and basic automation in one dashboard.
While it’s affordable and easy to use, it lacks advanced features like loyalty, predictive segmentation, or deep e-commerce integration, which may limit scalability.
Best for: Small retail teams and startups
Core features: Email/SMS campaigns, segmentation, automation workflows
Limitation: Not ideal for growing brands with omnichannel needs
Pipedrive is known for sales pipeline tracking, but can be extended for retail customer management software using add-ons and integrations.
Retailers can connect e-commerce platforms, loyalty tools, and email marketing apps to create a more complete stack.
Best for: Teams focused on retail sales management
Core features: Sales pipeline, third-party app marketplace, simple automation
Limitation: No built-in loyalty or omnichannel marketing features
Act! offers CRM functionality with marketing automation features and a focus on small to mid-sized retail businesses. It includes basic tools for managing customers and campaigns.
However, it shows its age, with limited UX design and fewer integrations than modern retail CRM software.
Best for: Traditional retail teams with simple CRM needs
Core features: Contact database, email campaigns, reporting
Limitation: Outdated interface and limited automation scope
Lightspeed blends CRM in retail with point-of-sale features, making it popular among fashion boutiques and small shops. The built-in CRM collects customer data at checkout and helps trigger follow-ups and promotions.
Best for: In-store teams that need POS + CRM in one
Core features: POS system, customer profiles, loyalty, and promotions
Limitation: Limited omnichannel and automation capabilities
Cin7 Core (formerly DEAR Systems) combines inventory management with CRM retail software, giving visibility into product movement and customer behaviour in one dashboard. Ideal for omnichannel brands with complex inventory needs.
Best for: Inventory-led retailers needing integrated CRM
Core features: Order tracking, CRM contacts, supply chain tools
Limitation: Not focused on personalisation or loyalty
Oracle CX brings customer relationship management in the retail industry together with AI, analytics, and marketing at scale. It’s designed for large brands managing high volumes of data and customer touchpoints.
Best for: Enterprise retailers with dedicated implementation teams
Core features: AI segmentation, real-time data, omnichannel orchestration
Limitation: Complex setup, high total cost of ownership
Creatio offers a no-code platform for building custom workflows, making it appealing to retailers who want control. It includes automation, customer profiles, and integration options.
Best for: Retailers with internal tech teams and complex workflows
Core features: Drag-and-drop workflow builder, real-time analytics
Limitation: Requires internal resources to customize and scale
Nimble is a social-first CRM that pulls data from social platforms, email, and customer touchpoints. While not retail-specific, it’s a lightweight option for small retail businesses looking to manage contacts and stay organized.
Best for: Solo retailers or small teams
Core features: Contact management, social data integration, activity tracking
Limitation: Not built for loyalty, automation, or in-store data sync
Freshsales offers a modern UI and flexible tools that can suit fashion retailers or small e-commerce businesses. It supports segmentation, email journeys, and integrations with platforms like Shopify.
Best for: Modern DTC retail brands
Core features: Deal management, AI contact scoring, e-commerce sync
Limitation: Limited depth in retail-specific use cases
Insightly merges CRM functionality with task and project management, which is helpful for smaller retail teams juggling operations and customer engagement.
Best for: Small teams needing CRM + task tracking
Core features: Pipelines, contact history, project timelines
Limitation: Retail functionality is basic; better suited for hybrid teams
Kustomer puts service at the core, making it ideal for retailers who prioritize fast, omnichannel support. It integrates with e-commerce platforms and helps teams manage queries, refunds, and customer profiles in one view.
Best for: Retailers focused on customer support and retention
Core features: Unified customer view, multichannel inbox, automation
Limitation: Less focus on marketing and loyalty capabilities
Capsule CRM is a clean, easy-to-use CRM system ideal for small retail businesses. It handles contact management, sales tracking, and email marketing with a minimal learning curve.
Best for: Small teams with basic CRM needs
Core features: Contact tracking, sales milestones, Gmail/Outlook integration
Limitation: Lacks loyalty, predictive analytics, and deep e-commerce support
With so many platforms on the market, it’s clear that not all CRMs are created equal, especially when it comes to retail. So, how do you choose the right one?
The best CRM software for retail shouldn’t just manage customer data. It should transform how you sell, engage, and grow.
Unlike B2B tools that were adapted for retailers, purpose-built retail CRM systems focus on real-time engagement, loyalty, and omnichannel visibility.
Here’s what to prioritize when evaluating platforms for your retail business:
Retailers thrive on repeat business. Look for a CRM for retail that offers native loyalty tools — not just plugins — so you can reward every purchase and personalize every journey with retail marketing automation built in.
Email, SMS, push notifications, in-store, e-commerce — customers expect consistency across channels. Strong retail CRM software brings these together into one unified view, giving you full visibility across all touchpoints.
The ability to act on live data is what sets the best CRM for retail stores apart. Whether you’re targeting high-value segments or reactivating churn risks, real-time logic helps you move fast and stay relevant.
For online retail and omnichannel brands, CRM should work hand-in-hand with your store. The best platforms offer seamless plug-and-play integration with your e-commerce platform and point of sale (POS).
Generic campaigns won’t cut it in 2025. Look for CRM solutions in retail that support AI-driven recommendations, behavioral triggers, and dynamic content.
AI in retail is your competitive edge, not just an option.
Whether you’re expanding into new locations or markets, your CRM should grow with you.
This is especially important for CRM for small retail business owners with scale-up plans, and for luxury retailers managing high-touch experiences across regions.
Forget one-size-fits-all workflows. The top CRM retail software offers automations built for key retail moments: new sign-ups, lapsed buyers, loyalty milestones, and more. A strong foundation in customer data ensures these flows feel personal and timely.
Now that you know what matters most in a retail CRM, let’s see how Voyado stacks up against the more generic options on the market.
Generic CRMs might get the job done, but they weren’t built with retail in mind.
Voyado, on the other hand, was designed specifically for omnichannel retail brands that need loyalty, automation, and personalisation in one seamless platform.
Here’s how it compares:
| Feature | Voyado | Generic CRM |
| CRM + Loyalty Integration | ✅ Native, built-in | ❌ Plugin-dependent or missing |
| Personalisation at Scale | ✅ Behaviour-based across all channels | ⚠️ Limited logic and segmentation depth |
| Built for Retail | ✅ Purpose-built for omnichannel brands | ❌ Adapted from B2B or general CRM tools |
| In-store + Online Visibility | ✅ Unified customer profiles across channels | ❌ Fragmented view, often channel-specific |
| Predictive Analytics | ✅ Included out of the box | ⚠️ Often paid add-ons or external integrations |
Retailers using Voyado often highlight how easy it is to build campaigns that blend loyalty logic with real-time data — no workarounds needed, no data sync delays. With everything in one place, your team gets speed, control, and better results.
You can also explore how Voyado supports new revenue channels, such as retail media, helping retailers monetize audience data without compromising the customer experience.
If you’re serious about building lasting customer relationships, the right CRM makes all the difference.
Let’s wrap things up with a few key takeaways on what sets the best retail CRM platforms apart.
If you’ve made it this far, one thing is clear: retailers need more than generic CRM tools.
You know that customer loyalty isn’t earned through one-off campaigns but built through consistent, personalized experiences across every touchpoint.
That’s where traditional CRMs fall short and where Voyado delivers.
It’s the only platform in this list explicitly built for the retail industry, not adapted from B2B use cases or reliant on plug-ins. With CRM, loyalty, marketing automation, and customer data all in one place, Voyado helps you create connected journeys that drive retention, repeat purchases, and lifetime value.
If you want a CRM that supports the way retail works, book a demo and see why leading retail brands trust Voyado to turn browsers into buyers, and buyers into loyal customers.
CRM software for retail helps businesses manage and grow customer relationships by unifying data across in-store and online channels.
Unlike general CRM systems, retail CRM software focuses on driving loyalty, enabling personalized marketing campaigns, and supporting retail operations like inventory management, sales processes, and customer service.
A robust retail CRM solution centralizes key information — from purchase history and customer preferences to loyalty program data — so your team can deliver personalized customer experiences that boost customer retention rates and brand loyalty.
By unifying customer data and sales data in one system, CRM software allows your sales team to identify high-value customers, segment by behavior, and launch targeted marketing campaigns that drive conversions.
In practice, this means fewer missed opportunities and more meaningful customer interactions.
For retailers, a good CRM can also streamline sales processes, improve sales operations, and keep your sales pipeline full of qualified, engaged leads — online and in physical retail stores.
The best CRM for retail should include:
A truly robust retail CRM software turns actionable insights into your retail business.
Yes — most leading CRM solutions support integrations with e-commerce platforms. This is essential for retail companies that want to provide a consistent experience across their online store and physical locations.
Integrating e-commerce with your CRM in retail allows you to track customer behavior, manage purchase history, and run personalized messaging or marketing campaigns that speak directly to your existing customers.
It also helps streamline operations and automate repetitive tasks like cart recovery, follow-ups, and re-engagement.
A good retail CRM system improves service by giving your team instant access to past customer interactions, support tickets, and customer inquiries.
This means faster responses, more accurate recommendations, and higher customer satisfaction overall.
Plus, by tracking preferences and behavior, CRM helps you tailor support to match the needs of different customer segments, improving both customer engagement and long-term customer retention.
Not at all. While enterprise brands need complex workflows and integrations, CRM for retail is just as critical for small retail businesses.
Whether you run one store or fifty, the right CRM solution can help you:
Modern CRMs are scalable, so you can start small and grow into more advanced features over time.
We love all things customer and product data, and would love to chat about your brand’s individual challenges, and how our solutions can help.
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