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Post summer update – Product ranking insights, new analytics and brand-aware AI

A campaign needs to launch across five markets. An in-store purchase never makes it into the next customer interaction and you want to understand what influenced that product ranking on your site. This update helps you close those gaps.

2 September 2026

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AI translation with tone-of-voice support

For teams running campaigns across markets, localization is usually slow and manual. Now, AI-powered translation and localization are built directly into the campaign creation workflow in the Design Studio. Describe what you need, and Bonnie generates localized text content that applies the right tone of voice for each market, follows your brand guidelines, and protects the words and phrases that should never be translated. You can refine the output through conversation until it’s right, without copy-pasting, switching tools, or duplicating work. It’s a faster way to reach your audience in every market, in language that still sounds like you.

Understand where every product ranks and why 

Search explorer gives you a clear view into how your search experience works. Search for any phrase to see how our Product discovery engine interprets it, which products are returned, and what influences their ranking. Quickly investigate unexpected results, understand what’s driving product visibility, and make more informed decisions about your search experience.

 

 

Digital Wallet, now fully integrated into our customer engagement platform

When members forget their card, skip the app, or provide the wrong phone number at the till, you risk losing the transaction data and the next opportunity to engage them. Digital Wallet puts their membership pass directly in Apple or Google Wallet, making identification easier and helping you keep purchases connected to each member’s loyalty profile.

Now a native part of our customer engagement platform, Digital wallet connects directly to your CRM data, loyalty program, and marketing activities. Create and design membership cards featuring points, promotions, and challenges, then activate them through automations, sendouts, and wallet push notifications. The result is a frictionless loyalty experience for members and a more personalized, actionable channel for you.

 

See the full picture of your customer base

Meet the new Customer base dashboard, part of our new Analytics experience and designed to help you understand how your customer base develops over time.

The dashboard is designed to help you understand how reachable your customer base is across different channels, which channels your contacts have actually been exposed to, and how that exposure has driven purchases and how the overall customer base changes over time. Core metrics in this dashboard focus on lifecycle distribution, customer movement, and reachability, supporting ongoing analysis of both customer growth and quality.

 

Understand seasonal growth drivers and product performance

Our new Analytics experience now also includes a dedicated Sales dashboard, giving you a clear view of sales and purchase behavior across both online and in-store purchases.

Switch between an overview of aggregated sales metrics and trends, attribution and product data and analyze return patterns, purchase sequences, and best- and bottom-performing products, article groups and brands. Filter by time period, comparison period, audience or store to tailor your analysis.