RCS is set to transform mobile messaging by combining the reach of SMS with the rich, interactive experiences consumers expect today. In this session, experts from Voyado and Cinch explore how RCS is changing customer communication, engagement, and trust across the retail landscape.
What happens when the simplicity and reach of SMS meet the rich experiences of modern messaging apps?
In this episode, Joacim Gerdbo and Voyado retail media expert Björn Karlström are joined by Pedro Carmo e Silva from Cinch to explore the growing role of RCS and why it is becoming one of the most important developments in mobile communication.
The discussion breaks down what RCS actually is, how it compares to traditional SMS, and why the rollout across both Android and Apple devices is creating new opportunities for brands and retailers. The conversation also explores how RCS enables richer customer experiences through branded messaging, interactive content, analytics, and conversational communication.
Alongside the technical foundations, the session highlights the business value of RCS, including stronger engagement, improved trust, higher conversion rates, and more personalized customer interactions.
Whether you work in retail, CRM, loyalty, or customer engagement, this webinar offers a practical introduction to the future of mobile messaging and what brands should prepare for next.
See how retailers like yours use AI-powered customer engagement, product discovery, and loyalty to grow revenue — tailored to your business, not a generic walkthrough.
