How to survive the cookie apocalypse

Prepare to be captivated as our speakers, Martin Elwin, Head of AI at Klarna, and Felix Kruth, CPO at Voyado, explore the intricacies of consumer behavior, brand loyalty, and AI's transformative role in shaping them.

Black Friday and the holiday shopping season usually tend to break sales records—year after year. With extended return periods, the uncertainty for e-commerce and retailers increases. Although the general return rates are going down on several markets, the expected return rush in January is a fact. And by being well-prepared—you are one step closer to ensuring satisfied customers.