Outnorth is a Scandinavian outdoors clothing and equipment retailer founded in 1926 in Kalmar, Sweden. From its roots as a small local shop, Outnorth has grown into one of the leading online destinations for outdoor enthusiasts across Northern Europe. Since launching its e-commerce operations in 2005, the company has championed the philosophy of “The best of Scandinavian Outdoor”, combining performance, sustainability, and style inspired by the Nordic way of life.
Today, Outnorth operates localized online stores in multiple countries, including Sweden, Norway, Denmark, Finland, and Germany. This multi-site structure allows them to tailor content, language, and assortment to each market while maintaining brand consistency and operational control across all regions.
Magdalena, E-commerce & Campaign Specialist at Outnorth
Outnorth has partnered with Voyado since 2021, using the platform to elevate and continuously improve its e-commerce experience. With Voyado Elevate, Outnorth powers product discovery through intelligent search, recommendations, and navigation, helping shoppers quickly find what they’re looking for and discover new favorites.
Beyond discovery, the brand also takes advantage of smart algorithmic merchandising combined with editorial controls, allowing their teams to guide product exposure, highlight key campaigns, and balance automation with human creativity. Outnorth also uses Voyado Engage, the sister product to Elevate, to deliver personalized communication and customer engagement that drives loyalty and retention across all markets.
The impressive uplift in Outnorth’s add-to-cart performance is the result of Voyado’s continuous work to improve the recommendation engine. The product team at Voyado is dedicated to delivering ongoing enhancements that increase customer value for all users of the platform.
As part of this ongoing optimization, the recommendation algorithm was refined to prioritize more relevant and complementary items instead of similar alternatives. This adjustment helped customers discover products that truly added to their purchase experience, improving engagement and driving growth.
Outnorth, as one of the Voyado customers using the improved recommendation logic, experienced a clear and measurable impact.
Magdalena, E-commerce & Campaign Specialist at Outnorth
Alongside the improved recommendations, Outnorth has also embraced Voyado’s multi-market publishing features to streamline operations and improve efficiency across its regional sites.
The platform enables Outnorth’s teams to manage product listings, merchandising, and editorial updates centrally, while still customizing key elements such as campaigns, copy, and imagery for each market. This unified yet flexible setup ensures:
By combining intelligent product recommendations with efficient multi-market operations, Outnorth continues to deliver a shopping experience that feels personal, relevant, and effortless for customers in every market.
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