”Once you understand how the tool works, most merchandising can be set to run automatically”
One of the biggest values for MQ, working with Elevate lies in the industry-specific product understanding—for fashion retailers, the underlying knowledge graph (of Elevate) is particularly strong.
And why is that? It has been developed and enriched over several years to gain understanding on how product naming, product description, features, specifications, pricing, availability, textile patterns, customer reviews and how the relationship between products corelate to customer behavior and search phrases.
Petter continues by saying “Elevate is merchandizing optimization on autopilot. It is extremely easy to learn and use. Once you understand how the tool works, most merchandising can be set to run automatically and the e-com site can pretty much run on its own, optimizing as it goes.”
But maybe the strongest and most distinguishing feature that MQ appreciates, compared to other product discovery vendors, is the power to automate most of the merchandizing activities, which makes the relatively small team of merchandisers excel in their work despite an ever-increasing workload.