Quickly adapt to the trends. To be a retailer in the DIY sector with rapidly changing seasons is challenging. How can you present the right products to the customer throughout the year? One illustrative challenge is whether to present lawn mowers or snowblowers, both in the same product category, in November. It might snow in November but, depending on the weather you might need to mow the lawn.
Bygghemma has managed these challenges with manually set rules to adapt to many different factors.
After switching to Voyado Elevate, thorough tests were carried out. The results showed that machine learning can completely replace manual rules and perform better when entirely automated. The site now adjusts product exposure to the product most frequently browsed for at the time. So – If the weather suddenly changed and made customers browse for snow blowers, Voyado Elevate picks it up and presents snowblowers rather than lawn mowers.
Moving to Voyado Cloud means great performance and availability with rapid time to market. Bygghemma moved its hosting to Voyado Cloud during autumn 2017. A transition that was smooth, quick and made it possible to use new functionality such as site wide product exposure optimisation.
Mikael Olander, CEO at Bygghemma Group says:
“To create a campaign this quickly from idea to roll-out has always been a massive manual workload but now it is merely a case of getting the artwork for the banners done in time. Thanks to Voyado Elevate and machine learning everything else is now done much faster.”
And – according to Olander, there is no loss of performance in the cloud:
“Our site ran like clockwork throughout Black Friday with 100% availability. We are very pleased that we took the decision to take the leap to Voyado Cloud!”