For Kronans Apotek, trust and care are at the heart of every customer interaction. Their values: trust, empathy, expertise, and accessibility, guide everything they do. As digital shopping and self-service grew, the challenge was clear: how could they translate the same level of personal, expert guidance found in-store into digital channels?
Kronans Apotek is one of Sweden’s largest pharmacy chains, offering medicines, self-care products, and professional advice both in-store and online. Their mission is to help people feel good in a safe and easy way, combining accessibility to expert knowledge and genuine care.
“Translating our personal advice into digital experiences while meeting complex customer needs was a challenge,” says Jennifer dos Santos Stenlund , Head of Digital Sales at Kronans Apotek. “Delivering the right message at the right time requires both great data and precision.”
Pharmacies are uniquely positioned – customers often seek specific products for personal health needs, and timing is critical. The digital experience needed to replicate the empathy and expertise of an in-store pharmacist, while also being intuitive, secure, and relevant.
Kronans Apotek needed a solution that could make every interaction smarter, more personal, and more helpful.
By implementing Voyado Elevate, Kronans Apotek has transformed how they communicate and recommend products online. Using Elevate’s personalization, they can now provide sharp personal product recommendations powered by AI, dynamic search results, and tailored customer journeys.
“Thanks to Voyado Elevate and personalization, we’ve been able to create more relevant customer experiences, smarter recommendations, and higher conversion rates. It’s made our digital communication both more precise and more engaging.”
Jennifer dos Santos Stenlund
Head of Digital Sales at Kronans Apotek
The impact of Elevate has been clear:
Overall, Voyado has helped Kronans Apotek make their digital advisory experience more personalized, precise, and customer-centric, bridging the gap between in-store expertise and online convenience.
1. Use segmentation and personalization to build relevant audiences and offers.
2. Invest in automated customer journeys – they create long-term value and stronger relationships.
3. Take control of specific product visibility in search through boosts and rules to tailor results based on season or campaign.
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