CRM for Ecommerce: The 10 Best Platforms for Smarter, Scalable Growth in 2025

In 2025, your CRM for ecommerce needs to do more than send emails. It should support your entire customer journey, connect your customer data, and help you deliver personalized customer experiences across every ecommerce platform and channel.

With the right customer relationship management CRM, your team can track behavior, automate workflows, and increase loyalty while supporting long-term business growth.

We’ve reviewed the top CRM tools on the market so you don’t have to.

Whether you’re scaling an online store, integrating new channels, or optimizing your sales pipeline, here’s what your team needs to know.

TL;DR: Choosing the best CRM for ecommerce in 2025

• A CRM for ecommerce should go beyond contact management. It needs to connect data, behavior, and channels to drive growth.
• Top platforms combine marketing automation, loyalty tools, and real-time segmentation.
• If you’re using basic email tools, it’s time to rethink your stack. Retention and lifetime value are now core to ecommerce success.
• The best CRM solutions integrate with your ecommerce site, collect first-party data, and support automated workflows.
• Voyado stands out as one of the best ecommerce CRM software options for retail brands that want built-in loyalty, personalization, and scalability.

Before we dive deeper into what makes a CRM truly ecommerce-ready, let’s take a look at the platforms leading the way in 2025.

The 10 Best CRM platforms for ecommerce in 2025

The right CRM for ecommerce helps your team connect data, personalize campaigns, and grow faster.

Here are the top platforms in 2025 and what makes them stand out.

1. Voyado

Voyado is a CRM built specifically for ecommerce and retail. It combines customer data, marketing automation, and a full loyalty engine in one platform.

You can track behavior across email, site, and in-store, then trigger campaigns based on real-time activity.

With predictive analytics, segmentation, and multi-market support, Voyado helps teams scale fast, without juggling disconnected tools.

Best for

Mid-size to enterprise ecommerce brands focused on loyalty, retention, and omnichannel personalization.

Key features

• Real-time customer segmentation
• Built-in loyalty tools and reward programs
• AI-powered churn prediction
• Visual campaign builder
• Support for multiple languages and currencies

Unique differentiator

Voyado is a CRM for ecommerce at its core, not a general platform with ecommerce add-ons.

Potential limitations

Best fit for growing brands with dedicated CRM or marketing teams.

2. Klaviyo

Klaviyo is a marketing automation platform known for email and SMS. It’s popular with Shopify brands thanks to fast setup and deep ecommerce integrations.

However, it lacks native loyalty tools and has limited support for omnichannel journeys, especially for brands with physical stores or cross-market campaigns.

Best for

Shopify-based ecommerce brands focused on email and SMS campaigns.

Key features

• Email and SMS automation
• Shopify integration
• Prebuilt ecommerce workflows
• Product recommendation blocks
• Real-time performance tracking

Unique differentiator

Fast time-to-value for ecommerce teams building email-first strategies.

Potential limitations

No built-in loyalty engine. Less effective for complex omnichannel or physical store use cases.

Check out our Klaviyo vs Voyado comparison and find out why Voyado shines.

3. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful CRM and marketing suite designed for enterprise brands. It offers advanced analytics, deep integrations, and custom workflows.

It’s a flexible but resource-heavy platform. Implementation and day-to-day management often require technical teams.

Best for

Large enterprises with complex customer journeys and internal tech support.

Key features

• Predictive analytics and personalization
• Journey builder with multichannel support
• Deep data integration via the Salesforce ecosystem
• Campaign performance dashboards
• Advanced audience segmentation

Unique differentiator

Highly customizable CRM system with deep integration options.

Potential limitations

Steep learning curve. Requires technical resources and time to implement fully.

4. HubSpot CRM

HubSpot CRM offers a user-friendly interface with solid automation and email tools. It’s a good fit for startups and growing teams that want an all-in-one CRM and marketing platform.

However, it’s not tailored to ecommerce workflows, and loyalty features must be added through third-party integrations.

Best for

Early-stage ecommerce businesses looking for easy setup and integrated tools.

Key features

• Contact management
• Email marketing and automation
• Deal tracking and sales pipeline tools
• Reporting dashboard
• App integrations via HubSpot Marketplace

Unique differentiator

Easy to adopt with built-in onboarding and scalable tiers.

Potential limitations

Not ecommerce-specific. Loyalty and product-focused features require plugins.

5. Gorgias

Gorgias is a customer service CRM built for ecommerce. It focuses on support tickets, live chat, and order-related issues across email, chat, and social.

While great for post-purchase support, it offers limited marketing automation or personalization features.

Best for

Ecommerce brands prioritizing fast, responsive customer support.

Key features

• Multichannel support ticketing
• Order management integrations
• Macros and automation for FAQs
• Live chat and self-service portal
• Shopify, BigCommerce, and Magento integrations

Unique differentiator

Support-first CRM tailored for ecommerce customer service teams.

Potential limitations

Not a full CRM solution. Limited tools for proactive marketing or segmentation.

6. ActiveCampaign

ActiveCampaign blends CRM and email automation with strong tagging and personalization. It’s better suited to email-first ecommerce brands than those managing complex omnichannel strategies.

Best for

Small to mid-sized ecommerce teams focused on email marketing and lead nurturing.

Key features

• Visual automation builder
• Segmentation based on behavior
• Email and SMS campaigns
• Basic CRM and contact scoring
• Shopify and WooCommerce integrations

Unique differentiator

Strong automation capabilities with a low learning curve.

Potential limitations

Less suited for brands needing loyalty tools or deep ecommerce-specific workflows.

7. Brevo (formerly Sendinblue)

Brevo offers CRM, email, SMS, and automation tools in a budget-friendly package. It’s a solid entry point for small ecommerce businesses with limited resources.

Best for

Small ecommerce businesses seeking a low-cost, all-in-one CRM and marketing tool.

Key features

• Drag-and-drop email editor
• SMS marketing
• Simple automation workflows
• Contact segmentation
• Transactional email support

Unique differentiator

Affordable CRM with essential features for growing online stores.

Potential limitations

Lacks advanced segmentation, predictive insights, and native loyalty support.

8. Drip

Drip is a lightweight ecommerce CRM focused on automation, email, and SMS. It’s best for DTC brands that want to set up campaigns quickly without deep technical setup.

Best for

DTC ecommerce brands building email-first customer journeys.

Key features

• Ecommerce automation workflows
• Tag-based segmentation
• Email and SMS tools
• Shopify and WooCommerce integrations
• Real-time performance tracking

Unique differentiator

Simple to launch with strong visual workflows.

Potential limitations

Limited CRM depth. No loyalty or advanced customer data management.

9. Omnisend

Omnisend combines email, SMS, and automation in a platform tailored for ecommerce. It includes basic CRM features and prebuilt workflows for common campaign types.

Best for

Brands that want quick setup and easy multichannel campaigns.

Key features

• Drag-and-drop campaign builder
• Email and SMS automation
• Popups and signup forms
• Abandoned cart and order confirmation flows
• Ecommerce platform integrations

Unique differentiator

Speed to launch with ecommerce-specific campaign templates.

Potential limitations

Limited customer data depth and segmentation options.

10. Zoho CRM

Zoho CRM is a modular, flexible platform with ecommerce integrations. It supports a wide range of industries and offers strong customization, but it often needs technical setup.

Best for

Ecommerce teams with in-house developers or IT support.

Key features

• Custom modules and automation
• Lead scoring and deal tracking
• Email templates and campaigns
• Marketplace of integrations
• AI-powered sales assistant

Unique differentiator

Highly customizable CRM with ecommerce extensions available.

Potential limitations

Not tailored to ecommerce by default. May require setup help or extra modules.

Now that you know what’s available, let’s take a step back and look at why CRM matters more than ever in ecommerce today.

Why a CRM is critical to ecommerce success in 2025

Teams will need to work smarter, not harder, in 2025 to drive real business growth.

That means shifting from one-off campaigns to connected customer journeys.

A CRM for ecommerce helps you make that shift by combining customer relationship management, segmentation, and marketing automation. This will bridge the gap between CRM and ecommerce in one platform.

Here are four reasons a CRM tool will be central to that shift.

Customer acquisition is no longer enough: Reaching new shoppers is getting harder and more expensive. If you’re relying only on ads or third-party data, it’s time to rethink your strategy.

Challenges facing ecommerce businesses:

• Rising ad costs
• Declining cookie-based targeting
• More competition across channels

A strong CRM system helps you focus on retention which is a smarter, more cost-effective path to business growth.

Retention drives long-term value: Your best customers already know your brand. Keeping them engaged is more valuable than chasing new ones.

A CRM for ecommerce helps you:

• Track customer interactions and purchase history
• Identify high-value segments
• Create automated workflows for loyalty, upsells, and reactivation
• Personalize campaigns using real-time behavior

Personalization is the new standard: Shoppers expect a personalized customer experience at every step.

Your CRM software should support:

• Segmentation by behavior, not just demographics
• Email marketing, SMS, and on-site messaging
• Product recommendations and relevant offers
• Consistent experiences across your ecommerce platform and physical stores

Disconnected tools slow your team down: Using separate systems for customer data, loyalty, and automation creates friction.

Look for a CRM solution that offers:

• Unified customer information and behavior tracking
• Integrated loyalty tools
• Scalable automation features
• Seamless CRM integration with your ecommerce site and marketing tools

If your ecommerce CRM system isn’t supporting smarter customer journeys, it’s time for an upgrade.

Next, let’s look at what to prioritize when choosing a CRM for your ecommerce business.

What to look for in a CRM for ecommerce

1. CRM and marketing automation in one

Your team shouldn’t need five tools to run one campaign. The best ecommerce CRM platforms combine customer relationship management with automation that saves time and drives results.

Look for:

• Unified campaign and contact management
• Automated workflows for email, SMS, and ads
• Tools to manage the full sales funnel
• Performance tracking in real time

2. Loyalty and post-purchase support

Customer retention is your most powerful growth lever. The right CRM helps you go beyond the transaction to build real loyalty.

Look for:

• Built-in rewards programs and VIP tiers
• Churn detection and win-back journeys
• Personalized offers based on purchase history
• Tools to track customer lifetime value

3. First-party data and predictive insights

Your ecommerce CRM should help you collect data directly from your site, then turn that data into action.

Look for:

• Website behavior tracking
• Predictive tools for churn, conversion, and product interest
• Secure, GDPR-compliant data storage
• Dynamic customer profiles that update in real time

See how this works in practice in our guide to AI-powered product discovery.

4. Real-time segmentation and campaign triggers

Timing matters. You need to act while your customers are still engaged.

Look for:

• Behavior-based segmentation
• Triggered messages based on events (browsing, cart, purchase)
• Multi-channel activation (email, SMS, push)
• Campaign testing and optimization tools

5. Seamless ecommerce integration

A CRM for ecommerce should connect with your stack, not create more work for your team.

Look for:

• Native integrations with Shopify, Magento, and other platforms
• Compatibility with payment, inventory, and logistics tools
• API access for custom connections
• Integration with product discovery and search tools

If your CRM doesn’t support these essentials, it’s holding back your growth.

Let’s take a closer look at how Voyado delivers on all of these and where it goes even further.

How Voyado stands out for ecommerce teams

Choosing the right CRM for ecommerce is about more than features. It’s about finding a platform that fits how your team works and grows with your business.

Voyado is a complete CRM solution for ecommerce and retail.

It gives teams everything they need to manage customer data, launch marketing campaigns, build loyalty programs, and personalize experiences across multiple channels and markets.

But don’t just take it from us. Here’s how real brands are using Voyado to grow smarter.

A full picture of your customer, all in one place

With Voyado, your team gets a unified view of each customer across your ecommerce store, website, and physical locations.

You can track customer interactions, analyze purchase history, and use that insight to deliver a personalized customer experience.

This gives your sales teams and marketing teams the context they need to boost retention and increase customer lifetime value.

That context is what powers better retention.

“You can quickly connect marketing automation with emails and follow up, and act on results.”

- Robin Ålander, Site Optimization Lead, Nordic Nest

Loyalty, personalization, and automation are built in

Voyado combines CRM software, marketing automation, and loyalty tools in a single user-friendly interface. No plugins or workarounds; it’s all part of the platform.

This makes it easy to collect customer data and create automated workflows based on real behavior.

“For us, loyalty isn’t just about promotions and discounts. It’s about connecting with customers authentically, inspiring them towards a sustainable lifestyle, and offering rewards like exclusive members-only events.”

- Carlijn Masteling, CRM Manager, Dille & Kamille

Set up automated flows for:

• Rewards and VIP tiers
• Post-purchase engagement
• Price drop alerts and win-back offers
• Churn prevention based on predictive signals

These journeys are easy to build with Voyado’s visual campaign builder. No IT required!

Smarter campaigns, faster launches

Voyado’s drag-and-drop builder lets you create omnichannel campaigns across email, SMS, and your ecommerce site.

You can test ideas, adjust journeys in real time, and activate campaigns triggered by customer behavior. And this is all possible from one dashboard.

Explore more on email marketing tactics that convert.

Growth-stage and multi-market ready

Voyado supports ecommerce CRM system needs for businesses operating across countries and regions. With built-in multi-market functionality, you can run localized campaigns across languages, currencies, and customer segments.

With one CRM system, your team can:

• Localize email marketing and offers
• Segment by geography and purchase patterns
• Align campaign timing across markets

Learn more about Voyado’s multi-market capabilities.

Insights you can act on

Voyado gives ecommerce teams robust automation features powered by predictive models. This means you can improve your sales process without hiring analysts or building custom integrations.

You’ll see patterns in customer behavior, identify churn risks, and launch personalized campaigns that convert.

POWER A/S used this approach to increase customer engagement by 300%.

“The expiring reward reminder emails saw open rates over 60%… It’s a testament to our commitment to creating relevant communication.”

- Cecilie Lundberg, CRM Manager, POWER A/S

With these insights, you can:

• Track customer behavior in real time
• Recommend the next best product
• Predict when customers are likely to buy or drop off
• Build smarter marketing campaigns based on customer history

You can read more about this kind of AI-driven ecommerce strategy here.

These results aren’t just outliers. They show what’s possible when your CRM is designed for how ecommerce really works.

So, how do you choose the right platform for your team? Let’s wrap it up.

Final thoughts: Choosing the right CRM for ecommerce growth

The best CRM for ecommerce doesn’t just help you run campaigns. It gives your team the tools to build lasting customer relationships, act on real-time insights, and grow with confidence, no matter how fast your business moves.

If you’re still stitching together emails, loyalty tools, and disconnected data, it’s time to rethink your stack.

Voyado brings everything together in one platform, giving your team the foundation for a scalable ecommerce CRM strategy:

• Customer data
• Automation
• Loyalty
• Segmentation
• Predictive insights
• Multi-market campaign support

That means less time managing tools and more time focusing on what matters, and that’s your customers.

Ready to see what smarter ecommerce CRM looks like in action? Book a demo with Voyado today.