If you work in retail marketing, you’ve probably heard a lot about Klaviyo. Maybe you’ve even used it. It’s a solid email marketing platform for email and SMS marketing, and for a while, that might’ve been all you needed.
If you work in retail marketing, you’ve probably heard a lot about Klaviyo. Maybe you’ve even used it. It’s a solid email marketing platform for email and SMS marketing, and for a while, that might’ve been all you needed.
But things change.
Today’s customers expect more than well-timed email marketing campaigns or SMS marketing automation. They move between stores, websites, and apps without thinking twice — and they expect you to keep up. That means you need more than just a messaging tool. You need a platform that helps you build real customer relationships, wherever they shop.
If you’re starting to feel the limits of Klaviyo, you’re not alone. Retail brands of all sizes are searching for Klaviyo competitors that can offer more, especially tools with deeper marketing automation, loyalty features, and better support for multi-channel marketing.
This guide breaks down the top Klaviyo alternatives and what makes each one stand out in 2025. Whether you’re running a few e-commerce stores or managing a growing global brand, these platforms give you more control, flexibility, and room to grow.
You’ll find a mix of Klaviyo alternatives in this guide — from simple, budget-friendly tools like MailerLite and Brevo to advanced platforms like ActiveCampaign and Salesforce Marketing Cloud.
Some focus on email only, while others bring in loyalty, CRM, or multichannel features. Whether you’re looking for ease of use, stronger segmentation, or enterprise-ready automation, there’s an option here built to match your growth stage and goals.
Ready to dig a bit deeper?
Let’s take a closer look at the top 15 Klaviyo competitors and alternatives and what sets each one apart.
There’s no shortage of tools out there claiming to replace Klaviyo. But finding one that truly fits your brand’s size, complexity, and goals takes more than comparing features on a landing page.
Here are the top Klaviyo competitors and alternatives retail marketers are exploring in 2025 — each one evaluated based on its strengths, limitations, and fit for e-commerce businesses.
Best for: Best for omnichannel retailers
Core features:
What makes it different:
Voyado is an advanced Customer Engagement Platform that gives retailers everything they need to run personalized, omnichannel campaigns at scale. It features powerful customer journey orchestration, built-in loyalty, and a robust campaign management platform.
Also, Voyado offers AI-powered Search and Merchandising for e-commerce, plus a recently launched Retail Media offering.
Best for: E-commerce brands that want quick omnichannel campaigns
Core features:
What makes it different:
Omnisend is one of the most popular Klaviyo alternatives Shopify users choose. It’s easy to set up, affordable, and offers solid multichannel workflows out of the box.
Best for: B2C brands looking for marketing automation + light CRM
Core features:
What makes it different:
More focused on lifecycle marketing and email flows than e-commerce specifics, but a solid upgrade from basic email tools.
Best for: Budget-conscious teams needing multi-channel reach
Core features:
What makes it different:
Brevo is often cited as a Klaviyo free alternative, especially for startups or small businesses that want multichannel reach without the overhead.
Best for: Beginners or solo marketers
Core features:
What makes it different:
Mailchimp is user-friendly and comes with pre-built email campaigns, but lacks the depth required for serious retail segmentation or loyalty programs.
Best for: Shopify and WooCommerce brands focused on personalization
Core features:
What makes it different:
Strong in personalization, but no built-in CRM or loyalty features.
Best for: Brands wanting an all-in-one tool for marketing and landing pages
Core features:
What makes it different:
Good breadth of tools, but not tailored to the retail lifecycle or multi-store setups.
Best for: Small brands that want simplicity and value
Core features:
What makes it different:
Fast to learn and affordable, but lacks advanced data handling or omnichannel tools.
Best for: Startups or budget-conscious marketers
Core features:
What makes it different:
Clean interface and pricing, but limited support for multi-channel or CRM-based workflows.
Best for: Event-heavy businesses or nonprofit use cases
Core features:
What makes it different:
Better for newsletters and local events than retail lifecycle or loyalty.
Best for: Data-driven e-commerce marketers
Core features:
What makes it different:
Geared toward marketers who want insights and recommendations baked into their automation.
Best for: Small retail teams and e-commerce brands
Core features:
What makes it different:
Enterprise-level power and CRM depth, but high cost and complexity for retail teams.
Best for: Global brands with big data and deep integrations
Core features:
What makes it different:
Incredibly robust but resource-heavy. Best suited to large teams with technical support.
Best for: Omnichannel retailers with brick-and-mortar stores
Core features:
What makes it different:
Focused on retail outcomes like conversion, churn prevention, and repeat purchases.
Best for: Lead capture and conversion optimization
Core features:
What makes it different:
Great for capturing new contacts and boosting conversion, but not a full CX platform.
That’s where many tools (including Klaviyo) start to fall short. Let’s take a closer look at why more retail brands are outgrowing it in 2025.
Klaviyo is still a strong email marketing service for what it was built to do: email and SMS marketing. But if you’re managing a multi-market retail brand or planning to grow in that direction, you might start running into limits pretty quickly.
Here’s where those challenges tend to show up.
Most email marketing tools — including Klaviyo — still treat email and SMS as separate channels. You can automate flows, but you’re often working in silos. There’s no easy way to connect your customer data across all touchpoints into a unified journey.
That means no loyalty data to guide your email marketing strategy. No in-store behavior to personalize offers. And no complete view of how your customers move between channels.
For growing e-commerce businesses, that’s a major gap.
Klaviyo was built with online-first e-commerce platforms in mind. If you’re running a Shopify store or selling DTC, it can work well in the early stages.
But once your brand adds physical stores, new regions, or more complex segmentation needs, you need tools that go beyond basic email automation.
You need a platform that supports both online and in-store engagement, loyalty, and personalization, without piecing together multiple apps.
Many teams outgrow Klaviyo not because it’s bad, but because it wasn’t built for long-term growth. As you scale, things get harder: features feel rigid, data syncs break, and Klaviyo’s customer support can be slow to respond, especially for lower-tier users.
For e-commerce store owners running across markets, this slows down marketing efforts and creates unnecessary stress for your team.
More retail brands are switching to advanced marketing automation platforms that combine email marketing, SMS marketing capabilities, loyalty, and CRM in one place.
These platforms turn customer data into action, with predictive insights, automated journeys, and personalized offers that boost lifetime value. You’re not just sending campaigns. You’re building stronger customer relationships at every step.
If your current tool feels more like a patchwork than a platform, it might be time to consider something better. Here’s what we recommend looking for in a Klaviyo alternative.
There are plenty of Klaviyo alternatives out there. But not all of them are built for the realities of retail. Some focus only on email. Others offer automation, but lack proper customer relationship management or loyalty tools.
If you’re switching platforms, it’s not just about features. It’s about finding a solution that can grow with your brand across channels, teams, and markets.
Here’s what to prioritize if you want a better-fit email marketing platform for retail.
Customer engagement starts with data. If your platform doesn’t help you manage, segment, and act on that data, your email marketing strategy will always be one step behind.
While Klaviyo recently added CRM features, they’re still limited. Many brands end up needing third-party workarounds to get a full picture of their customer lifecycle.
A platform with a native CRM gives you tighter control over your marketing automation tools, audience segments, and performance, all without relying on fragile integrations.
Most email marketing solutions stop at the inbox. That’s where loyalty gets left behind.
If you want to turn one-time buyers into repeat customers, you need tools that can deliver rewards across multiple channels — from personalized offers online to in-store perks that keep shoppers coming back.
Voyado builds loyalty into every workflow. There’s no need for a separate app or workaround — it’s already there.
Your customers don’t all look the same, and your messages shouldn’t either. Look for a platform that supports advanced segmentation and automated workflows across your full customer base.
We’re talking about dynamic product recommendations, triggered SMS flows, and email automation that adapts to real-time behavior. The best tools even include visual workflow builders so you can map out customer journeys without writing a line of code.
If your current platform only offers manual filters or basic tags, it’s likely holding back your marketing strategy.
Retail is no longer local. Even smaller brands are expanding into new markets, languages, and channels.
Look for features like:
This is where many email marketing services fall short. They’re designed for single-region, digital-only businesses, not the realities of modern retail.
Switching tools is a big decision. Your provider should make it easier, not harder.
Look for platforms with a proven migration process, a clear pricing model, and onboarding teams that understand the retail industry. They should be ready to support you with real use cases, templates, and email support that doesn’t leave you hanging.
If they can’t walk you through real examples, they’re probably not built for brands like yours.
If you’re looking for a powerful segmentation engine, real loyalty tools, and automation that actually saves time, it’s worth exploring the platforms that go beyond just campaigns.
And when it comes to going beyond, no two platforms get compared more often than Klaviyo and Voyado. Here’s how they stack up.
Klaviyo might be the default for many e-commerce teams, but Voyado is the platform built for retail.
Both platforms offer email and SMS marketing, but the similarities end there. Klaviyo is best known for campaign automation and quick Shopify setups.
Voyado, on the other hand, is designed for e-commerce retailers who need to go beyond email.
From CRM to loyalty to automated workflows, Voyado brings together the advanced features modern retail brands need to grow across markets and channels.
Here’s a high-level comparison:
| Feature | Klaviyo | Voyado |
| Email + SMS | ✅ | ✅ |
| CRM Integration | ⚠️ Limited (new CRM features launched 2024) | ✅ Built-in CRM designed for retail |
| Loyalty Programs | ❌ | ✅ Native loyalty and rewards engine |
| Predictive Segmentation | ❌ | ✅ AI-powered and behavior-based |
| In-store + Online Personalization | ❌ | ✅ Seamless cross-channel experiences |
| Ideal User | Small e-commerce teams, early-stage brands | Mid-size to enterprise retail brands scaling up |
Klaviyo recently added CRM functionality, but it still lacks depth, especially for brands managing multiple stores, languages, or loyalty tiers. It’s more of a contact database than a true customer relationship management system.
Voyado has long offered a built-in CRM, giving marketers a single source of truth for segmentation, campaign logic, and personalization — no external tools required.
Klaviyo does not offer built-in loyalty tools, which means you’ll need another vendor and a reliable integration to track rewards or repeat behaviors.
Voyado includes loyalty and rewards management as a core feature, so your email marketing campaigns and in-store incentives are powered by the same data. It’s a true multi-channel marketing system built for engagement and retention.
Klaviyo users rely on manual tagging, custom events, or API setups for advanced targeting. Voyado lets you create dynamic segments based on loyalty status, product views, geography, and more — all inside the platform.
With predictive tools and advanced segmentation, you can tailor email and SMS messages to where each customer is in their journey.
One common complaint from users is Klaviyo’s customer support, especially for teams not on higher-tier plans.
Voyado offers direct onboarding, live email support, and help from teams who understand retail.
That’s a major difference when switching platforms, especially if you’re managing multiple brands or markets.
Visit our Voyado vs. Klaviyo landing page for more use cases and feature details.
When you’re choosing between platforms, it’s not just about ticking boxes. It’s about finding the right email marketing software for your team, and the kind of growth you’re planning for.
Klaviyo still has its place. It’s a strong starting point for small businesses, early-stage e-commerce stores, or teams focused purely on email campaigns and SMS marketing.
But when your brand starts expanding — across new regions, more channels, and a growing customer base — the cracks begin to show.
That’s when it’s time to switch to something more powerful.
Voyado brings together all the marketing tools you need in one platform:
You’re not juggling disconnected apps. You’re not worrying about data syncing. And you’re not waiting weeks for a response from customer support.
You’re just running better campaigns — and seeing better results.
Ready to move beyond campaigns?
If you’ve outgrown Klaviyo or you’re actively comparing other Klaviyo alternatives, it’s time to see what Voyado can offer.
Book a demo and discover how top retail brands are turning customer data into loyalty, revenue, and growth.
Voyado is one of the best Klaviyo alternatives for retail and e-commerce businesses that need more than just email and SMS marketing. It combines customer relationship management, loyalty, and automation in one platform, designed for both online and in-store engagement.
Voyado offers both. While Klaviyo has recently added CRM features, they’re still limited. It also doesn’t offer native loyalty tools. Voyado is a complete email marketing software with built-in CRM and a robust rewards engine, making it easier to grow long-term customer relationships.
Yes. Voyado has a proven onboarding process for brands moving from Klaviyo or similar email marketing platforms. Their team will help you move customer data, rebuild automated workflows, and launch smarter campaigns tailored to your retail business.
Not directly. Klaviyo is focused on e-commerce and doesn’t include tools for physical store engagement or loyalty. Voyado supports multi-channel marketing by connecting in-store and online behaviors, all within a single advanced marketing automation platform.
How does Voyado differ from Klaviyo in terms of segmentation?
Klaviyo offers basic filters and manual tags. Voyado provides advanced segmentation powered by behavior, loyalty status, and predictive AI, helping you send the right message across every channel with minimal manual setup.
Yes — tools like Brevo and MailerLite offer a free plan with basic email marketing tools, though they’re limited in features. If you’re looking for a free or low-cost option while getting started, these can be viable alternatives to Klaviyo.
Top Klaviyo competitors include Voyado, Omnisend, ActiveCampaign, Drip, and Listrak, depending on your brand’s size and complexity. Each platform has strengths in different areas, such as CRM, SMS marketing, loyalty, or visual workflow builders.
Look for built-in CRM, loyalty tools, SMS marketing platform capabilities, flexible email templates, and support for multiple channels. The right platform should help you scale across markets while improving marketing automation.
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