Ecommerce Personalization Software: The 15 Best Tools to Drive ROI and Customer Loyalty

TL;DR

• Ecommerce personalization software is what helps you turn browsers into buyers.
• The best solutions give your teams real-time insights into customer data and behavior.
• You can build personalized shopping experiences that boost customer engagement and loyalty.
• The right personalization platform increases conversion rates, average order value, and lifetime value.
• This list covers the best ecommerce personalization software so you can choose the solution that fits your business.

Your ecommerce store isn’t losing sales because of your products.

It’s losing sales because shoppers don’t feel understood.

Today’s customers expect every interaction to be relevant. They want personalized shopping experiences that match their preferences, behavior, and journey.

If your business doesn’t deliver, they’ll move on to a brand that does.

That’s why ecommerce personalization software is now essential. It’s how your team drives engagement, loyalty, and revenue growth.

But not every platform delivers the same value. Some cover only the basics. Others give you the tools to personalize every customer touchpoint.

We’ve put together the best ecommerce personalization software list to help your team find the right solution with confidence.

Top 15 e-commerce personalization software platforms in 2025

1. Voyado

Quick summary

Voyado is an ecommerce personalization software platform designed specifically for retailers. It combines loyalty, CRM, and marketing automation to help teams deliver personalized shopping experiences that drive both engagement and long-term growth.

Best for

Retailers that want a single platform to manage customer data, loyalty, and personalization across channels.

Core features

• Unified customer profiles for ecommerce and in-store
• AI-driven personalization for email, SMS, and online shopping experiences
• Voyado’s product discovery engine for relevant recommendations
• Integrated loyalty logic for personalization campaigns

Differentiators

Unlike many general-purpose personalization tools, Voyado is purpose-built for retail. That means your team can act on customer behavior and loyalty insights in real time, without juggling multiple disconnected systems.

Limitation

Currently best suited for retailers. Businesses outside the retail and ecommerce space may need a broader enterprise solution.

2. Insider

Quick summary

Insider is a leading ecommerce personalization platform that helps brands create personalized marketing campaigns across web, mobile apps, email, and messaging.

Best for

Ecommerce businesses that need an AI-powered solution to manage large-scale personalization efforts across multiple channels.

Core features

• Predictive segmentation and behavioral targeting
• Personalized recommendations and messaging
• Mobile app personalization and push notifications
• A/B testing for optimization

Differentiators

Insider is strong in mobile-first personalization, making it a good fit for ecommerce brands with extensive app audiences.

Limitation

The platform can be complex to implement and often requires technical expertise to unlock full capabilities.

3. Bloomreach

Quick summary

Bloomreach offers a personalization software for ecommerce businesses focused on AI search and product discovery. It helps retailers create personalized search results, recommendations, and content.

Best for

Ecommerce stores with extensive product catalogs that need smarter product discovery and search.

Core features

• AI-powered site search and merchandising
• Personalized product recommendations
• Customer segmentation tools
• Support for omnichannel personalization

Differentiators

Bloomreach excels in product discovery, helping ecommerce websites deliver real-time personalization that drives engagement and conversion.

Limitation

The solution can feel enterprise-heavy for smaller teams with limited resources.

4. Dynamic Yield

Quick summary

Dynamic Yield is an ecommerce personalization software platform that helps businesses deliver personalized experiences through testing, targeting, and machine learning.

Best for

Teams that want to experiment and optimize personalization strategies through continuous A/B testing.

Core features

• Personalization across web, mobile, and email
• Predictive targeting using machine learning algorithms
• Personalized messaging and recommendations
• Extensive testing and optimization tools

Differentiators

Dynamic Yield is recognized for its strong testing and experimentation features, helping teams refine personalization strategies.

Limitation

Requires significant setup and ongoing optimization, which may demand technical expertise.

5. Salesforce Personalization (formerly Evergage)

Quick summary

Salesforce Personalization is an enterprise e-commerce personalization software that integrates tightly with Salesforce Marketing Cloud to deliver customer journeys across touchpoints.

Best for

Enterprise ecommerce sites that already use Salesforce products and need a personalization solution connected to CRM and marketing automation.

Core features

• Real-time personalization across web, email, and mobile
• Predictive analytics for customer journeys
• Seamless Salesforce CRM integration
• Tools for personalized campaigns at scale

Differentiators

The tight integration with Salesforce CRM makes it a strong option for enterprise businesses already in the Salesforce ecosystem.

Limitation

Implementation can be resource-heavy, and it may not be cost-effective for smaller ecommerce sites.

6. Adobe Target

Quick summary

Adobe Target is part of Adobe Experience Cloud and helps ecommerce businesses run real-time personalization and testing to improve customer engagement.

Best for

Enterprise ecommerce platforms that want robust A/B testing and AI-powered personalization capabilities.

Core features

• Automated personalization using machine learning
• A/B and multivariate testing
• Personalized search results and recommendations
• Support for omnichannel experiences

Differentiators

Adobe Target stands out for its testing and experimentation depth, making it a strong choice for teams that want to optimize customer journeys continuously.

Limitation

The platform can be complex and often requires dedicated technical expertise to manage effectively.

7. Klaviyo

Quick summary

Klaviyo is known as an ecommerce personalization platform focused on email marketing and SMS. It uses customer data to deliver personalized messaging at scale.

Best for

Ecommerce sites that want to create personalized marketing campaigns driven by segmentation and customer behavior.

Core features

• Advanced email and SMS automation
• Customer segmentation and predictive analytics
• Personalized recommendations in campaigns
• Integrations with ecommerce platforms like Shopify

Differentiators

Klaviyo makes personalization accessible to ecommerce businesses of all sizes, especially for email and SMS-driven strategies.

Limitation

Limited beyond messaging channels, so it may need to be paired with a broader personalization solution.

8. Emarsys

Quick summary

Emarsys is a personalization software for ecommerce that helps teams deliver omnichannel experiences across email, web, SMS, and more.

Best for

Ecommerce brands looking to unify personalization strategies across multiple customer touchpoints.

Core features

• AI-powered recommendations and personalization
• Campaign orchestration across email, SMS, and web
• Predictive analytics for customer journeys
• Customer segmentation and lifecycle targeting

Differentiators

Emarsys is known for its omnichannel personalization platform that connects campaigns across multiple channels.

Limitation

The interface can feel complex, and smaller teams may struggle to use all features effectively.

9. Algonomy (formerly RichRelevance)

Quick summary

Algonomy offers ecommerce personalization software designed for real-time product discovery and recommendations using AI.

Best for

Retailers with extensive product catalogs that want advanced machine learning algorithms for personalization.

Core features

• Personalized search results and recommendations
• Predictive analytics and customer segmentation
• Real-time personalization across ecommerce sites
• Strong product discovery features

Differentiators

Algonomy has deep roots in AI-powered personalization and excels in handling extensive product catalogs with predictive insights.

Limitation

Best suited for larger ecommerce businesses; smaller stores may find it resource-heavy.

10. Nosto

Quick summary

Nosto is an ecommerce personalization tool designed to deliver personalized shopping experiences across web, mobile, and email.

Best for

Ecommerce brands that want flexible personalization tools without a steep learning curve.

Core features

• Personalized product recommendations
• Dynamic content and segmentation
• Website personalization tools
• A/B testing for optimization

Differentiators

Nosto is often praised for its intuitive user interface and ease of use, helping teams deliver personalized experiences without heavy technical lift.

Limitation

While strong for ecommerce websites, it lacks the deep CRM or loyalty features found in platforms like Voyado.

11. MoEngage

Quick summary

MoEngage is an ecommerce personalization platform that focuses on multichannel customer engagement and personalized campaigns.

Best for

Ecommerce businesses that want to improve customer retention and engagement through data-driven messaging.

Core features

• AI-powered customer segmentation
• Personalized campaigns across email, SMS, push notifications, and in-app
• Predictive analytics for customer journeys
• Real-time personalization

Differentiators

MoEngage is strong in push notifications and mobile app personalization, making it a good fit for brands with large mobile audiences.

Limitation

Can require technical expertise to integrate and customize fully.

12. Netcore Cloud

Quick summary

Netcore Cloud offers ecommerce personalization software that combines customer data, AI, and automation to deliver personalized shopping experiences.

Best for

Online retailers that want an AI-powered personalization solution with strong email marketing capabilities.

Core features

• AI-driven recommendations and predictive analytics
• Personalized email and SMS marketing campaigns
• Real-time personalization across ecommerce websites
• Customer segmentation and targeting

Differentiators

Netcore is recognized for its strength in email marketing combined with personalization, offering a balance of communication and discovery.

Limitation

Less known outside of Asia-Pacific, so global support may vary.

13. VWO Personalize

Quick summary

VWO Personalize is a personalization tool that helps ecommerce businesses create personalized experiences through A/B testing and behavioral targeting.

Best for

Teams that want to experiment with website personalization tools before committing to enterprise platforms.

Core features

• On-site personalization and targeting
• Behavioral tracking and segmentation
• A/B testing and multivariate testing
• Personalized messaging

Differentiators

VWO stands out for combining personalization efforts with testing and optimization, making it ideal for improving engagement and conversion rates.

Limitation

Focused mainly on web experiences, so it lacks broader omnichannel personalization capabilities.

14. Omnisend

Quick summary

Omnisend is an ecommerce personalization solution focused on helping small and mid-sized ecommerce stores run personalized email and SMS campaigns.

Best for

Ecommerce sites that want affordable and easy-to-use personalization tools for marketing automation.

Core features

• Email and SMS personalization
• Customer segmentation
• Automated campaigns for abandoned cart, welcome, and post-purchase
• Reporting and analytics

Differentiators

Omnisend offers an intuitive user interface and affordable pricing, making it accessible for growing ecommerce businesses.

Limitation

Limited beyond messaging channels; best used as part of a larger personalization stack.

15. Barilliance

Quick summary

Barilliance provides ecommerce personalization software focused on real-time website personalization and product recommendations.

Best for

Ecommerce websites that want to quickly implement personalized shopping experiences without a complex setup.

Core features

• Personalized product recommendations
• Real-time personalization based on user behavior
• Email retargeting and personalized campaigns
• A/B testing for optimization

Differentiators

Barilliance is lightweight and easy to deploy, making it a good fit for ecommerce businesses that want to get started with personalization fast.

Limitation

Not as feature-rich as enterprise-level personalization platforms.

These platforms show the range of options available in the ecommerce personalization software market. But listing tools is only half the story.

The real question is: What happens when your business gets personalization right?

What happens when you get e-commerce personalization right

When personalization is done well, the results are clear:

• Higher ROI and stronger customer retention
• Lifts in average order value (AOV) and lifetime value
• More engaged customers who return to your ecommerce store

Shoppers now expect relevance in every interaction. From the first click on your ecommerce website to post-purchase follow-ups, they want personalized shopping experiences that reflect their behavior and preferences. If your team cannot deliver, customers will move on.

In 2025, several trends are reshaping ecommerce personalization software:

• AI-driven recommendations and AI search and product recommendations connect the right products with the right shoppers in real time.
• Zero-party data strategies help improve segmentation while respecting privacy.
• Omnichannel personalization ensures relevance across email, SMS, mobile apps, and in-store—not just your ecommerce site.
• Loyalty-driven personalization uses program data to shape offers and messaging for distinct customer segments.

If your personalization efforts are not yet delivering on these fronts, it may be time to rethink your strategy.

Learning from the right ecommerce strategy tips and using the right personalization platform can make a difference.

But how do you know which one is the right one?

How to choose the right e-commerce personalization software

Finding the right personalization software for ecommerce can feel overwhelming. The best way forward is to focus on the features that will have the biggest impact on your business and your team.

CRM integration and unified customer data

Choose a platform that connects ecommerce behavior with loyalty and store data. This gives your team a complete view of each customer. Tools like CRM for ecommerce make this possible.

Omnichannel personalization

Make sure the platform supports email, SMS, onsite, in-app, and in-store campaigns so you can reach customers at every touchpoint.

Real-time recommendations and targeting

AI-powered personalization tools should respond instantly to user behavior to keep engagement and conversion rates high.

Predictive insights with AI and machine learning

Look for a personalization platform that uses predictive analytics to anticipate customer journeys, not just react to them.

Scalability

Your solution should handle large product catalogs, different markets, and multiple teams as your ecommerce business grows.

Ease of use and setup

The right personalization software doesn’t just have advanced capabilities. It should also be intuitive for your team to adopt, with built-in ecommerce marketing automation to save time.

When you frame your evaluation around these criteria, it becomes easier to identify the personalization solution that will deliver measurable results.

Here’s how Voyado supports both your journey and your customers’…

How Voyado powers smarter personalization for retail

Personalization only works when it’s powered by the right foundation.

Voyado gives your teams the tools to connect data, automate campaigns, and deliver real-time experiences that customers actually value.

Here’s how it helps retailers put personalization into action.

Unified customer profiles from e-com and physical stores

Voyado connects ecommerce and in-store data into one view of the customer. This allows your team to:

• Track purchases and behavior across every channel
• Personalize experiences based on the complete journey
• Build consistency across online and physical stores

This ensures every customer interaction feels relevant, no matter where they shop.

Lifecycle triggers: welcome, post-purchase, churn, loyalty

Automated personalization flows help you reach customers at key moments, such as:

• Welcome series for new sign-ups
• Post-purchase follow-ups to increase repeat orders
• Churn prevention campaigns
• Loyalty rewards that keep customers engaged

With these triggers in place, your business can build stronger relationships at every stage of the journey.

AI-driven product recommendations

With built-in intelligence, Voyado helps you:

• Suggest products that match customer preferences
• Adapt recommendations in real time
• Boost both average order value and customer satisfaction

Smarter recommendations make it easy for shoppers to find what they want and discover more along the way.

Dynamic email and SMS content

Your team can deliver relevant campaigns at scale by:

• Segmenting customers based on behavior and preferences
• Personalizing content in email and SMS
• Triggering messages at the right time to improve engagement

The result is messaging that feels timely and personal, instead of generic or repetitive.

Loyalty points as personalization logic

Voyado goes beyond standard personalization by using loyalty data. That means you can:

• Tailor offers based on loyalty points and member status
• Drive repeat purchases with meaningful rewards
• Strengthen long-term customer retention

When loyalty drives personalization, customers feel recognized and rewarded, keeping them coming back.

Want to see how retailers are already personalizing with Voyado?

Explore our customer case studies to learn how brands like NELLY, LAKRIDS BY BÜLOW, and Björn Borg turned personalization strategies into measurable results.

With these capabilities, Voyado makes personalization practical for your team and meaningful for your customers.

The question now isn’t whether personalization matters, but how to choose the right partner to make it work at scale.

Final thoughts: Choosing the right ecommerce personalization software

One-size-fits-all platforms will not cut it in 2025. Your customers expect real-time, personalized shopping experiences shaped by their behavior, preferences, and loyalty.

The best ecommerce personalization software helps your business unify data, act on insights, and deliver campaigns that drive measurable growth. For retailers that want a solution built on loyalty and CRM, Voyado stands out.

Your next steps

To move forward with confidence, focus on three priorities:

1. Audit your current setup – Map out how your team is using customer data today and where the gaps are.
2. Define what matters most – Decide whether your biggest need is real-time recommendations, omnichannel campaigns, or loyalty integration.
3. Shortlist your providers – Compare platforms against your must-haves and book demos to see them in action.

Ready to see how personalization can work for your business? Book a Voyado demo today.