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E-commerce marketing automation

Grow faster with e-commerce marketing automation

With e-commerce marketing automation, you can create personalized emails and text messages that engage and send themselves. That way, you can grow sales without growing your workload. It’s simply a win-win situation!

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3 reasons you should get started with e-com marketing automation:

  • Increase customer satisfaction
  • Successfully onboard new customers
  • Turn abandoned carts into sales

Marketing automation is the way to utilize your customer data to create relevant customer experiences at scale. You can send the right messages to the right people at the right moment – with virtually no effort. Talk to, inspire, and keep your customers based on who they are and how they connect with your brand.

7 examples of what you can do with automations

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Welcome series
Make a great first impression by giving new subscribers a warm welcome.
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Date-based trigger
Send a pleasant gift or reward on a customer's birthday or anniversary.
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Product follow-up
Show customers who recently bought something a little extra love by giving them tips on installation or how to take care of the product.
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Abandoned cart
Send an email to everyone who has left something in their online shopping cart.
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Transactional emails
Send order confirmations immediately after purchases. These emails have an average open rate of around 80% (!).
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Anti-churn automation
Take action against customers who are about to leave you by setting up a flow based on predictive scoring.
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Customer re-engagement
Reach out to customers who haven’t purchased in a while by creating a retargeting campaign.

Why you should work
with e-com marketing automation

The primary function of marketing automation in e-commerce is to map out and design the customer journey – and have it run itself without manual work! That means you can allocate your marketing resources to grow your business in other areas. Pretty sweet. Here are four major reasons why automated communication is a must:

Scalability

Most e-commerce players are looking for new ways to scale their businesses. With marketing automation, you can create engaging one-to-one communication for every single customer – and that will lead to increased revenue.

Save time

“Save time with our platform” is probably the oldest trick in the book – but we must address it. With marketing automation flows, you can communicate with your customers without any manual work. As a big plus, the automation building tool in Voyado is both smart and intuitive. That helps, trust us.

Be super personal

One of the greatest benefits of marketing automation is to create hyper-personalized communication. You can, for example, build a workflow that is triggered when a customer buys a specific product. You can then give customers instruction on how to use the product, follow up with recommended products, or trigger a gamification campaign that is related to the product they just bought.

“Save” revenue with abandoned cart automation

For e-com, this is a huge deal! A lot of customers leave products in their online shopping carts and thanks to marketing automation – it’s easy to send follow-up messages to remind shoppers of what they left behind.

Read more: SMS marketing for e-commerce

Curious about e-commerce marketing automation?

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Frequently asked questions

How is Voyado different compared with other marketing automation systems?  

– Voyado is a platform that focuses solely on retail and e-commerce businesses. The marketing automation feature contains pre-set triggers that are commonly used in e-commerce and retail, which makes it easy to get started. The building of workflows is also very intuitive with drag and drop functions and a clear overview of the journeys you build.

Can I build automations with A/B testing?

– Yes, you can! In Voyado, this function is called a randomized split. It allows you to try different versions of an SMS, or subject lines and email content. You can, of course, set it up so that the winning version goes out to everyone after a set period of time.

What about reporting?

– When a marketing automation flow is live in Voyado, you can see the stats live in the workflow. You will, for example, see the number of customers who have entered, how many who took a specific route, and see the opening and click-rate. You can also find reporting about certain workflows in our “Insight” feature in Voyado.

How important is marketing automation for retaining customers in e-commerce?

– It can play a very important role since you can create personalized customer journeys through marketing automation. And giving your customers personalized experiences is key when it comes to keeping them. Especially in such a competitive field as e-commerce.

Is it possible to build and customize ecommerce workflows entirely?

– Yes. In Voyado, you can set up entering criteria for any marketing automation workflow. So you can decide if the entering criteria should include only customers who made purchases online.

Success stories

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Jigsaw: From Relevance to Repurchase
Luxury retailer Jigsaw spoke at Voyado’s event with Dressipi in London about driving a second purchase through relevancy and personalization.
Luxury retailer Jigsaw spoke at Voyado’s event with Dressipi in London about driving a second purchase through relevancy and personalization.
Read more
Headmasters-WimbledonBroadway
How Headmasters are revolutionizing hairdressing excellence through Voyado
On the high street of London and throughout the UK, Headmasters has reigned as a beacon of premium hairdressing services since its inception in 1982. Their unwavering commitment to delivering confidence-boosting hair transformations forged a strong bond with their clientele. However, amidst their success, Headmasters encountered a challenge—inefficient communication due to a maze of disparate systems.
On the high street of London and throughout the UK, Headmasters has reigned as a beacon of premium hairdressing services since its inception in 1982. Their unwavering commitment to delivering confidence-boosting hair transformations forged a strong bond with their clientele. However, amidst their success, Headmasters encountered a challenge—inefficient communication due to a maze of disparate systems.
Read more
Björn Borg
How Björn Borg reached a 5% conversion rate by working with SMS
Björn Borg has a loyalty program that’s managed in Voyado. It is currently being reworked to give even more value to customers. Membership recruitment is mostly handled in an automated after purchase journey which has yielded impressive results.
Björn Borg has a loyalty program that’s managed in Voyado. It is currently being reworked to give even more value to customers. Membership recruitment is mostly handled in an automated after purchase journey which has yielded impressive results.
Read more